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Shoes And Clothing Enterprises Are Facing The Pressure Of High Storage Pressure.

2012/11/2 14:03:00 15

Shoes And Clothing Brand High Inventory E-Commerce

Affected by the global economic crisis, the overall domestic exports slowed this year. shoes Enterprises have also been greatly affected, more enterprises begin to pay attention to the domestic market. In the domestic retail market, the growth of shoes and clothing, fast food and other products has slowed down significantly. In the past two years, with the rise of online shopping market, brand manufacturers began to promote and sell products through updated shopping methods, which have received good feedback from the market. Similar to the online shopping mall, the B2C mall, which has traditional enterprise genes and has more fashion elements, has become the first choice for traditional enterprises to sell and sell new products.

From the consumer market, the arrival of online shopping is not only for young people, but also for middle-aged consumers. According to the AI research report of the Research Institute, in 2011, the scale of China's online shopping market reached 773 billion 560 million yuan, accounting for 4.3% of the total retail sales of consumer goods. It is estimated that in 2012, the scale of China's online shopping market will reach 11840 billion yuan, and the proportion of total retail sales of social consumer goods will rise to 5.3%.

Analysis pointed out that more enterprises began to target the domestic market, and put the electricity supplier channel in a more important position. Online channels are also undergoing spanformation and differentiation. Such online channels as excellent shopping online shoe city, due to the differentiated positioning of high quality and fashion, have become the first choice for consumers to choose fashionable shoes and clothes. With the emergence of more fashionable shopping websites with more quality and taste, it also changed the impression that the brand companies used the online channel as the "sewer" to clean up the tail cargo.

At the same time, many brands have chosen to move the new products to the online market, which has made a good market reaction. When Taobao mall released new products at the same time, Joeone There are nearly ten min schools, including seven wolves, the odd and the wolf. clothing The brand participates in this activity collectively, and expands the influence with the help of the mall cluster effect.

Related information shows that one of the largest B2C purchase online shoe city in June this year, the world's first synchronized starring boots James "south coast", and then again launched the outdoor name "CAT". Clothes & Accessories And Ross's 3 generation "Rose" war boots. The above products not only won the order recognition of consumers, but also showed rich forms.

It is understood that in the coming winter, excellent shopping online shoe city has also launched different themes of new activities, including BELLE He, Teenmix, Teenmix, CNE, and other famous fashion brands at home and abroad have been unveiled. Many new winter boots and fashion casual clothes attract a large number of online shoppers and offline consumers.

According to the insiders, the cost of starting new products on the Internet is relatively low, and the effect of exposure and publicity is better. At the same time, it can bring instant results, and has been recognized by more and more enterprises in the shoe and clothing market with relatively fast updating of commodities. With the development of e-commerce in China and the maturity of online shopping population, some differentiated B2C websites will be more popular.