The Red Dragonfly'S Luxurious Temperament Also Needs Speed.

When people are still commenting on the one-stop shopping model, the architecture of the Red Dragonfly integrated concept store across the country has really made people feel the speed of Liu Xiang.

Not long ago, Ms. Li of Hangzhou discovered that in Hangzhou, the most popular international consumer brand, the local brand red dragonfly opened five GT (integrated) concept stores at the same time.

In the more than 200 square meter shop, all the products of the Red Dragonfly are concentrated. Under the guidance of professional clothing consultants, people who come to the consumer choose clothing, shoes, leather goods and accessories.

The same scenario has recently been staged in a second tier city in Jiangxi, Zhejiang, Fujian and many other provinces.

And less than six months ago, the first red dragonfly GT (integrated) concept store has just settled in Wenzhou, Zhejiang.

In fact, the integration store mode is popular in Europe and America, and it is not the first in China, but the introduction of this concept is the first time in footwear enterprises.

And so large-scale expansion, it can be said that red dragonfly launched its quasi luxury brand test nationwide.

The so-called GT (integrated) concept store, that is, in a space of 300-1000 square meters, has assembled the Red Dragonfly brand shoes, leather goods, clothing and accessories, and other products.

When consumers choose leather shoes in the store, they can also conveniently match a corresponding garment, leather goods or accessories to provide one-stop shopping experience.

The concept of GT (integration) originated from Western luxury brands. At the same time, the emergence of "concept stores" had excited Paris's fashion elite.

The birth of the first batch of integrated concept shops marks a revolutionary turning point in people's shopping methods.

Champs Elysees street, Paris, has gathered many luxury brands in Europe. Qian Jinbo, chairman of red dragonfly, has had an unforgettable shopping experience.

He said: "shopping in these stores, including clothing, shoes, accessories, and even porcelain, is a one-stop arrangement, very much in line with consumer demand for fashion matching."

Since then, Qian Jin Bo has been deeply inspired: "why can't we extend this pattern and combine the brand of our local brand with the quality of luxury brands?"

He also said: "compared with the hundred years of luxury brands like LV, red dragonfly is no doubt a rising star.

However, after 13 years of development, it has a unique brand of Oriental culture and keen sense of fashion, and has the gene of local brand to run luxury brand temperament.

Qian Jinbo believes that every century's brand has the passion of the founder's thought and life. "We have gained the assurance of cultural continuity and trend reversion from the study of shoes culture."

The luxury line also needs speed to ask how luxury brands are made. People generally think that they need a long history and polishing time. But the scale of the expansion of the Red Dragonfly integrated concept store seems to prove to people that the luxury line also needs speed.

Mr. Qian Jinbo, chairman of the Red Dragonfly Group, said: "the way of thinking determines the way out. The Red Dragonfly should strive to seize the vacancy of thinking and reflect a sense of speed leading to business opportunities, otherwise it will lose the opportunity to enter the market."

With the rapid development of China's economy, a new round of consumption escalation is gradually approaching. More and more Chinese consumers are beginning to tend to improve personal taste and quality of life.

At present, it is difficult to meet the individual needs of the new middle class, whether it is a luxury goods store, a shopping mall and a single store. This kind of integrated concept store has a certain psychological foundation in the middle of the general consumer.

Qian Jinbo said, "the price of the red dragonfly is 300-700 yuan, but it will not affect its understanding of luxury brands and its genes and temperament of luxury brands.

Luxury and luxury are not expensive, nor fashion is expensive.

Consumers are getting more sophisticated now, and the more they understand fashion and luxury, "

Breaking through the bottleneck of terminal development, as the terminal competition is becoming increasingly fierce, footwear and other apparel enterprises are seeking new models to break through the current development bottleneck.

It is understood that in the next 3 years, this form of shop will be one of the main models of red dragonfly, and plans to develop to 500. It will expand the mode by adopting new shop or original monomer store pformation.

Qian Jinbo said that compared to the previous single store mode, the sales volume of the integrated concept store increased by 30% over the previous year.

"A lot of customers are unintentionally matched to the right products, especially men.

Our brand feels like "fashion consultant" to attract more people to do natural matching.

Consumers and agents like it very much.

At present, the Red Dragonfly Group also includes leather products, clothing, accessories and other products besides footwear products.

The integrated store mode has changed the way of single store sales in the past, and sold them in the same store.

Nowadays, footwear and clothing products mostly appear in the stores and stores.

But at present, the layout of the counter has changed. The shoe counters which often appear on the one or two floor have been pferred to the more profitable cosmetics. In some shopping malls in Shanghai, the Red Dragonfly men's leather shoes are even placed on the five floor of the shopping mall.

On the other hand, the rise of store rentals is also a major problem that garment companies must face now.

Qian Jinbo said that the use of integrated store mode can increase the effectiveness of every square meter in the store, and it is expected that the rental pressure of the integrated store mode will be reduced by 15% than that of the single store.

"The price of the products in the integrated stores will be between 300 yuan and $7 billion, and we will choose to promote them in the provincial capitals of the whole country. This year and next year will be concentrated in the southern and coastal cities, and will be promoted to the mainland and western cities after 2009."

Qian Jinbo said.