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How Does PEAK Integrate With The World To Achieve Internationalization?

2008/5/8 0:00:00 10267

Peak

PEAK: it is possible to integrate the world.

The voice of Chinese sports in the world is becoming louder and louder, while China's sports industry has been booming overnight from the rigid traditional mode to the vibrant gold economy.

More and more strong sports brands are no longer satisfied with the local market and begin to enter the international market in a big way.

Can internationalized sports marketing achieve the take-off of China's sports brand and become a fulcrum to support the internationalization of China's sports industry?

The PEAK model tells us a new breakthrough.

As Dr. Cheng Wanqi, chairman of the FIBA said, is the support of famous enterprises such as PEAK. The "Stahnke Vecchi Cup" is so close to us that the passion for basketball can be perfectly interpreted.

In the long run, the "slovich Cup" and other world-class basketball events are also becoming the pivot and bridge for PEAK to go global.

The issue of "internationalization" of national brands has become one of the most eye-catching topics. In the event of Chinese sports events supporting national brands, the development of China's sports industry urgently needs the support of national brands.

The case of brand internationalization represented by PEAK inspires us how to make good use of the international top resource advantages for our own use and how to successfully achieve the true integration with the world. This will be an important topic for the future brand to realize its internationalization strategy.

Liu Xiang can break the world record and become the world champion. Yao Ming can become the top player in the NBA field. Who said that in the professional basketball equipment brand, there can be no world first from China?

PEAK mode: how to integrate with the world?

The world brand laboratory believes that the close contact with the "Stahnke Vecchi Cup" can be seen that PEAK has speeded up the pace of internationalization of the all round integration with the world: from the cultural integration with the world basketball, to the brand integration of the world's top events, to the integration of technological innovation and the global market, PEAK is becoming a banner for the national sports brand to enter the international market and to shine the world stage. Two.

Xu Zhihua, vice president of PEAK group, said: "in the past, the sports brand in the Chinese market was implemented by traditional development mode, that is, after the domestic market, the internationalization of the brand was sought again.

This marketing method from inside to outside has also brought a temporary success to the domestic sports brand.

But now that the global sports industry is in full swing and the international brand predators are rushing to the Chinese market, this traditional marketing method will only make the enterprises struggling and struggling in the competition.

While Chinese sports brands are glued to domestic events and teams, PEAK is looking for a way to focus on the national basketball teams of all continents.

It has become the exclusive sponsor of sports equipment for basketball teams in Uzbekistan, Greece, Australia and other countries.

PEAK skillfully sponsored the national basketball team of various continents, leaving many of its own in international competitions.

It is reported that, as the exclusive sponsor of the Australian national basketball team, PEAK also took the lead in the 06 "Si Cup" held in Nanjing, China and the World Basketball Championships held in Japan.

PEAK became the only national brand that appeared in the "Cup" and the world championships as the only Chinese sports brand that entered the NBA rockets home.

At the same time, in order to implement the marketing concept of "synchronized with the world basketball", PEAK has successfully allied itself with the European basketball top league all star game, and has twice become a strategic partner of the Stankovic intercontinental basketball championship.

In the short span of three years, PEAK has made its brand famous in the world.

According to the insiders, PEAK's concept of "synchronized with the world basketball" and the sponsorship of sponsoring games seem to show certain inevitability. It shows the new image of the Chinese sports brand on the world stage, and has become a representative of the Chinese sports culture in the new era, which indicates the official awakening of the fusion of Chinese brand and culture.

Technology engine, the driving force of PEAK mode, Chinese brand besides the soul of culture, it also needs the soul of products and technology. It embodies in the constantly improving research and development ability, better product quality, and can take the first step in the world fashion trend. Through material innovation, technological innovation, equipment innovation, product conception and innovation, it realizes the integration of different countries, different cultures and different regional habits.

It is reported that PEAK's "three stage slow acceleration technology" is currently the world's leading high-end technology innovation, the use of rockets from the earth's gravity and accelerate the principle of accelerated process, with the original high-energy material midsole and arched outsole, developed a space concept of "three level slow vibration acceleration" technology.

The "God of war" professional basketball series using the "three level slow vibration acceleration technology" not only greatly improves the motion's vibration and stability performance, but also enables every landing to become more powerful.

The latest Zeus boots are also the flagship products of PEAK's technological innovation and the world synchronization. They not only enhance and break through in terms of functionality, comfort and professionalism, but also integrate Chinese classical culture into Western expressions in appearance design, that is, the Chinese people's understanding of sports aesthetics and the aesthetic appreciation of Europeans and Americans.

In order to channel the channel into the global market, PEAK said that in the coming years, it will continue to strengthen global channel construction and enhance channel coverage.

It is reported that at present, PEAK has opened stores in many countries around the world, such as Italy, Cyprus, Columbia and other European and American countries.

Industry analysts believe that the essence of the PEAK model lies in the truly integration of sports, brands, products, markets and the world, so that people in different countries can understand the blending and achievements of Chinese sports and modern technology. This is a symbol of strong national strength and the rise of national brands, which is extremely exciting.

Who can be globalized?

In a long period of time, the traditional internationalization mode of Haier mode, TCL mode and Lenovo mode has dominated the "going out" of Chinese enterprises. Whether the "internationalization" road of the national brand and the world integrated by PEAK mode will become the new mainstream mode of "internationalization" of enterprises?

It is reported that the strategy of Haier mode is to build factories and sell locally, and establish private brands in different places.

Experts point out that this mode is experiencing a difficult process, and its advantages are steady and steady. The disadvantage is that the cost is too large for the medium and small enterprises to bear.

While the Lenovo model marked by joining the Olympic TOP, although this path has obvious advantages, it is hard to find opportunities and needs strong strength.

The TCL mode is the merger and reorganization of overseas factories, and the professional commented that strength and reorganization capability are the basic elements of cross-border mergers and acquisitions, and the growth of SMEs is also not possible.

In this sense, upgrading the "internationalization" path of the national brand from the cultural, product, technology and market to the international integration of the world will become the urgent and inevitable trend of the internationalization of the national brand.

And the success of PEAK mode may be a new starting point for national brands to take the road of "internationalization".

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