Ten Years And Ten Scenes Of Brand Development Of Shoes And Caps And Garments

　　 Technology and innovation

In 2006, YOUNGOR released scientific and technological innovation - DP cotton free ironing. Boutique shirt It has been in the forefront of international related fields. This is another great achievement that YOUNGOR people have always followed in the innovation concept of "science and technology is people-oriented".

In 2011, Anta reached nearly 10 billion yuan, which was nearly 50 times the turnover of 200 million yuan in 2001 in 10 years. Anta is fully aware of the importance of technological innovation, and has identified the technological innovation strategy of strengthening production, learning and research cooperation, making full use of external resources to build core technologies, and applying scientific and technological achievements to Anta sports products.

Comment: in the highly developed and fierce competition environment, many garment enterprises, industrial regions and industrial clusters in China are generally transformed from traditional labor and energy intensive industries to technology and capital intensive industries. The development and application of new technology is more important to meet the needs of the market, the needs of the times and the needs of competition. It is an important guarantee for enterprises and commodities to win in the competition. The introduction of high and new technology and research and development of independent technological innovation are increasingly recognized by many traditional clothing enterprises.

　　 Environment and energy consumption

Jiangsu Dong Du group has its own Children's wear The brand originated from the world's first plant dyestuff. The dye extracted from natural plants has no side effects on the human body. The technology is also combined with the factory's "10000 ton wastewater recycling and reuse center", which will not pollute natural waters after discharge.

* many clothing enterprises in Shishi use the "contract energy management" mode to replace the traditional fluorescent lamps, the workshop energy-saving lamps and the office lighting lamps by using high efficiency LED lights, thus saving nearly 50% of the lighting power consumption, and also solving the problem of high replacement rate and high maintenance cost of the traditional fluorescent lamps.

Comments: clothing enterprises generally have achieved certain results in the implementation of cleaner production methods and energy conservation and emission reduction. They have achieved good results in environmental protection and resource conservation by adopting advanced technology and equipment, investing and improving energy saving equipment, and exploring low-carbon production methods. Facts have proved that enterprises attach importance to and invest in energy saving transformation, and also effectively save production costs and increase production efficiency, so enterprises' benefits can not be reduced or increased.

　 Brand and capital

In 2009, di Shang invested $6 million 300 thousand to acquire the "HAVERY" brand in Paris. The aim is to take the opportunity to enter the Paris women's fashion market.

In 2010, Haining leather city was successfully listed on the Shenzhen stock exchange. As the largest and most influential leather professional market in China, Haining leather city has made remarkable achievements in capital operation after years of efforts.

Comment: the takeover of an enterprise can make full use of the brand advantage of the acquired company and its original production advantage to further enhance the brand.

Listing and investment seem to be an important choice for clothing enterprises or brands to develop to a certain degree of strength and influence. Relatively homogeneous products enterprises, listed on the financing of enterprises, to achieve rapid and large-scale development, the rapid increase of brand awareness and many other advantages.

　　 Exhibition and channel

The "CHIC China International Clothing and Accessories Fair", founded in 1993, is the earliest clothing exposition in China. The Expo has not only become the most professional trade exhibition of clothing in Asia, but also has become an annual event recognized by the Chinese apparel industry.

In 2011, JACK&JONES, a famous international cowboy leisure brand, formed a strategic partnership with Taobao. Subsequently, a large number of famous brands such as ONLY, VERO MODA and so on have been logged into Taobao network.

Comments: with the sustained and healthy development of China's garment industry, the influence and appeal of exhibitions in the industry are also expanding, and the exhibition is developing in a clearer, clearer and more authoritative direction. These exhibitions and platforms have gradually become an irreplaceable role and platform in China's apparel industry.

In recent years, the popularity of online shopping has brought a great impact on traditional fashion distribution mode. Facing the development of information age and the change of consumption mode, clothing trade is facing great pressure. The development of "brand marketing" will become a way for garment enterprises to reduce pressure and transform traditional stores.

　 Transfer and upgrade

In 2007, Bosideng invested 1 billion yuan to build Bosideng Sihong Industrial Park in Sihong, with an annual output value of 2 billion yuan, providing more than 10000 jobs.

In 2009, the garment production base invested by Prince Tai in Anhui was put into use. As a result, a part of the production business of Prince TSE lung was transferred to Anhui. According to the plan of Tazi long holding group, all the production links will be transferred to the central and western regions in the future.

Comment: industrial transfer is essentially a refinement of industrial chain division of labor. The advantages of the coastal areas are information, technology and capital, which are suitable for brand operation, R & D and business development. The advantages of the central and western regions are labor resources and land resources, which are suitable for production and processing. In fact, the cooperation between the two is the rational allocation of resources.

With the sustained and rapid development of China's economy, the traditional advantages of labor costs and land costs in the eastern coastal areas are gradually weakening. In recent years, the outbreak of the international financial crisis has exacerbated the profound changes in the global economic structure, coupled with the continued weakness in the external demand market in recent years, which has further led to in-depth thinking on the development mode of China's garment industry.