Taobao Tries To Pick Up The "Notorious Market" Hat

Taobao is a little nervous, because the United States, which is on the other side of the world, is reviewing a list, which is related to Taobao's reputation in the United States. If Taobao continues to appear on this list, it may have a great impact on the company.

The list is called the notorious market, which was drawn up by the Trade Representative Office of the United States.

All the listed companies will be excluded from the mainstream business market in the US.

Sang Bai Chun, a researcher at the China World Trade Organization Research Institute of the University of foreign trade and economics, explained the influence of this list.

Sang Baichuan: actually, it has no mandatory legal binding force. It is just a list that affects corporate reputation. It has a relatively large influence in the society, giving consumers and giving the market a reference report.

So once the list is added, it will have a great impact on the social image of the company.

Taobao was once called "one of the largest fake network sources" by the American Chamber of Commerce, and was put on the list of "notorious market" in 2011 last year by the office of the United States trade representative in December last year.

The US side has been attacked by China.

Strongly opposed.

A spokesman for the Ministry of Commerce has said that the US government's actions are not based on "solid evidence or detailed analysis".

Taobao also made relevant efforts, and began to increase the intensity of self-examination and self correction.

This has also made some achievements, such as the American Film Association praised Taobao for its significant progress this year in solving fake products on the website.

However, Taobao still can not satisfy all Americans, including American software.

And footwear manufacturers still object.

In addition, Taobao is still in contact with the relevant organizations in the United States, trying to solve this problem.

Taobao responsible person said that in the first half of this year, Taobao set up 45 million 200 thousand copyrighted or branded goods, of which 2 million 300 thousand were under the request of the owners of all rights and interests, which is enough to explain Taobao's sincerity.

Xie Wen, general manager of former YAHOO China, said that whether to cancel the list depends on Taobao's public relations ability.

Xie Wen: in general, the problems of Taobao and the interpretation measures can not be separated from the analysis of the Chinese environment.

There are many fake and shoddy products on Taobao, but it is also unrealistic for Taobao to undertake the work in this field.

I feel that it is entirely a matter of public relations that I do not abolish the principle of abolition and cancel the principle of abolition. I do not think it is a great problem.

Many people are thinking that Taobao is a Chinese company and does not have any business related to the US. Why does Taobao care so much about the American eye? Lu Zhenwang, an e-commerce observer, thinks that this may be related to the Taobao parent company Alibaba wanting to go public in the US.

Lu Zhenwang: it has to be listed. If it is not removed on the notorious list, it will be difficult for him to IPO.

The prospect of his IPO is reputation, not valuation, because reputation can have a lot of adverse media impact. Once spread, the US will be very strict in auditing, and hope is not great through IPO.

So there is hope in the clean and can not shoulder the original sin of history.

Former YAHOO China General Manager Xie Wen is similar to Lu Zhen Wang.

He said Taobao could not blame American accusations.

But if Taobao carries this "bad reputation", it's basically not going to be listed.

Xie Wen: it's not good to be listed on the list.

A responsible and ambitious enterprise is unwilling to recite the name, which is not known to tens of thousands of employees internationally.

If you don't want to go on the market with this name, the investment bank can't recommend the company that the US government considers blacklist. Even after going public, the lawsuit will make the enterprise die and survive. Anyone can invoke the US government's claim that the counterfeit and inferior goods are dispersed.