The Fashion Of The Men'S Fashion Brand

Clothing Co., Ltd. was developed by a 6 square meter store.

Wen Hanqing, chairman and general manager, came to Guangzhou from the countryside when he was 14 years old. He worked in a clothing store.

At that time, Wen Hanqing worked as a wholesale buyer of trousers. He worked diligently and smarter. He concentrated on the law of product sales, created a miracle of about 4000000 sales and became a marketing wizard in the industry.

In 2000, Wen Hanqing built up the company.

The company, who spent all day in the market, explored every link of the operation, found out the shortcomings of the brand marketing, and quickly filled up the vacancy, and soon achieved Laxton, so that the small business with only 10 people grew up quickly.

Wen Hanqing realized the truth in the process of running an enterprise: a clever boss can earn millions or even more, but the value created by a smart team is ten times that of a personal effort.

For Laxton, agents and distributors are not only brand customers, but also brand market pioneers.

In order to integrate regional agents into brands, they quickly become

The accurate disseminator of brand fashion culture spirit, Wen Han clears the locations of agents in various regions, and personally carries out the brand image culture and brand marketing concept, and studies the problems faced by marketing together with him. He also insists on inviting agents to come to the company to study the regional market situation every month, participate in the formulation of the development plan of the company headquarters, and jointly analyze and formulate the strategy of developing the market with all the management departments of the company, so that the agents and franchisees have the sense of ownership, and make the development and promotion of the brand as their own business.

Making a big fuss about building brand fashion values is the fundamental reason for the fission effect of the brand capital.

The value of fashion is that the highest value is not the most expensive, but what people need most.

How to establish a truly fashionable value and build a brand new value system is the key to whether he can win the market successfully.

Wen Hanqing believes that business can not be narcissistic.

To solve quickly.

In the various problems, Wen Hanqing often went to the primary market to study colleagues, and went to the two tier market brand distributors to find their own problems.

In the research market, Wen Hanqing found that the quality of products is dialectical, and some products that sell well in the primary market are not necessarily suitable for sale in the two tier market.

In the unsuitable market, a good product can be turned into a bad one.

Selling goods that are not suitable for local sale to distributors is not only damaging to the market, but also irresponsible to customers.

As a result, "the right products to the right place" has become one of the important marketing tools for selling and reducing inventory.

Wen Hanqing said that the key to brand clothing is to convey the fashion spirit of the brand.

Laxton has invested more than 100 billion yuan in terminal construction every year, whether it is the quality of merchandise display, or the collocation culture. Whether it is the visual atmosphere of lighting creation, or the elegant and clean fitting room, whether it is the convenience of each item, or the enthusiastic service behavior of the salesperson, every link makes people feel that the clothing of Laxton marketing is not only a physical product, but also a fashion spirit.

Wen Hanqing believes that the high price of international brands is a misunderstanding, because consumer goods are not about price, but how to adapt to changes in demand.

Good things can't be consumed only by a small number of people, who can maximize the market and let most people accept you.

Therefore, in the LX brand store, a large number of typical French style and elegant business casual, life, leisure, sports and leisure clothing series average up to more than 10000, suitable for different consumer demand, and the price is only half of the international brand.

Unlike many men's clothing brands, the brand does not sell at a discount, which makes the consumers of BRX realize the value of the brand.

How big the market can be depends on how big the operator is and how much cultural capital the enterprise has accumulated.