One To One Marketing Of Garment Salesmen

At present, most businesses are hunting for "one to one" on the surface. It is one thing to teach a salesperson to be thoughtful and considerate. As for how to really know how to identify, track and deal with one customer, and then make the product or service "tailored", it is another matter.

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The core idea is: "customer share" as the center, interactive dialogue with customers and customization.

Enterprises should pay attention to market share to pay attention to the "customer share" of individual customers, pay attention to the share of all products that the enterprise produces in the customer, and strive to increase the share of this share.

The purpose of understanding the "customer share" is to distinguish the customers. The "customer share" can also be called the wallet share SOW.

We can categorize customers' purchasing plans and existing wallet shares as two dimensional standards in the coming period, and classify customers into three different stages: "need to strive for", "need to cultivate" and "need to maintain", so as to conduct targeted marketing activities and provide differentiated and customized products and services.

Enterprises should "interact with customers". Enterprises should understand the individual customers and their consumption habits and behaviors. This understanding is achieved through two-way communication and communication.

Enterprises should be "customized".

In order to implement customization, there is no need to make great changes to the existing products and production modes.

There are several ways to do this: bundling sales, variable configuration within a certain range, personalized packaging, flexible delivery, personalized after-sales service, payment methods and so on.

At present, many companies may be eager to get huge profits from "one-to-one" learning relationship, and forget that the relationship must have both sides to participate in this basic common sense. From the point of view, "one-to-one marketing" is regarded as the equivalent of direct mail order or direct sale, so that "one to one" has become a "one-way street".

The implementation of "one-to-one marketing" is built on the basis of customizing profit above the cost of customization, which requires the cooperation between the marketing department, research and development department, manufacturing department, purchasing department and finance department.

We must bear in mind that our mission is to facilitate sales. No matter whether you introduce products or do other efforts, you end up selling products.

So, as long as we get to the edge of sales, the marketing department must be satisfied.

The degree of customization needs to be achieved; the research and development department should make the most effective redesign of the product; the manufacturing and purchasing department must ensure the effective supply of raw materials and the smooth production; and the financial department should provide timely production cost and financial analysis.