Wenzhou Shoes Entered Shanghai International Footwear Exhibition

On the morning of September 4, 2012, China International Footwear Exhibition China International Leather Exhibition and China International Luggage, Fur Garment and Clothing Exhibition were opened in Shanghai International Convention and Exhibition Center, and shoe brands such as Aokang, Kangnai, Red Dragonfly, Yierkang, Spider King and Jiehao from Wenzhou and leather enterprises such as Huafeng, Yellow River and New Brothers participated in the exhibition.

At the exhibition, Aokang held the launching ceremony of high-end customized leather shoes "Mingmen" series; Kangnai solicited the heroine to play opposite Chen Kun, Kangnai's spokesman, for the upcoming micro film "Unfinished Works"; The order price of each pair of safety shoes for foreign trade export displayed by Spider King Group exceeds US $20, and they have been exported to more than 30 countries and regions around the world.

At the release of Aokang's "Mingmen" series and the media meeting of the crew of "Tiptoe Toe Kiss to Love" held on the same day, Aokang's hand-made "Mingmen" series attracted many businesses to stop and watch as soon as it appeared. At the event, Wang Zhentao, the chairman of Aokang, and Mai Dajie, the director of the upcoming TV series "Kissing on tiptoe to love", as well as Ai Ru and Wu Diwen, the main actors, jointly launched the online pre-sale of Aokang's "Famous Family" series. So far, Aokang officially launched high-end customized leather shoes business. It is reported that each pair of customized leather shoes of Aokang's "Famous Family" series will sell for 2000 to 3000 yuan. In the future, Aokang will undertake this business in all franchised stores across the country.

"There are many high-end customized brands abroad, but there are few customized brands independently created in China that present high-end quality. Aokang launched the" Mingmen "series of handmade shoes to create a high-end customized leather shoes that belong to localization and provide consumers with comfortable and fashionable products." According to Wang Zhentao, From now on, consumers can order products of Aokang's "Mingmen" series online, and Aokang will also create unique customized leather shoes for consumers.

According to the research and development center of Aokang International (603001, Guba), which is responsible for the design of this series of shoes designer Hu Maojun introduced that the shoes of "Mingmen" series need to go through more than 200 processes from shoe pattern design, shoe last production, material selection, upper sewing, last setting to shoe making, and each process needs to be carefully studied by the designer. The overall design inspiration of the "Mingmen" series comes from the modern urban men's pursuit of comfort, fashion and individuality, and strives to create leather shoes that highlight the classic, noble and full personality of men. The biggest feature of the shoes of the "Mingmen" series is that cork is filled between the outsole and midsole of the shoes, which ensures good ventilation, moisture absorption and shock absorption of leather shoes. After wearing these corks for a certain period of time, uneven force will cause concave and convex deformation according to the foot shape, which will produce "memory" for the foot shape, so that the leather shoes can be more suitable for the user's foot shape and make the user feel more comfortable.

This exhibition will end on September 6 Leatherwear The Association and Hong Kong Asia Pacific Leather Exhibition Co., Ltd. jointly organized the exhibition, covering an area of 80000 square meters.