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Zhou Haijiang, Jiangsu: Red Bean Group Creates Red Character

2012/7/6 10:47:00 219

SuitRed Bean GroupJiangsuZhou Haijiang

He is a "wealth hero" in the new era, a group enterprise in charge of tens of billions of assets, and a Forbes cover person; He is a model of Party members in private enterprises, and has been elected as the representative of the 17th and 18th National Congress of the Communist Party of China; He was the first person in the country to establish "Party building standards for private enterprises", and led Red bean People have contributed more than 300 million yuan to the society with gratitude. He is Zhou Haijiang, Secretary of the Party Committee and President of Red Bean Group.


With a modest smile, sincere eyes, and elegant appearance, Zhou Haijiang is full of entrepreneurial passion of "daring to be the first in the world"! He led the Red Bean Group to carefully cast the red character, leading Chinese private enterprises to new heights!


From 260000 yuan to 35.1 billion yuan, the legend continues.


On June 13, Sihanouk Port Special Economic Zone in Cambodia was inaugurated, and 19 companies from China, the United States, France, Japan and other countries settled in. This special zone, which has been invested and constructed by Red Bean Group for five years, is one of the first batch of national level overseas economic and trade cooperation zones, and has become the leader of the country in implementing the "going out" strategy.


From a small enterprise with an annual output value of 260000 yuan to a large group with a sales volume of 35.1 billion yuan this year and an industrial park set up overseas, the evolution of Red Bean began in 1987 when a young man resigned from Hohai University and started his business in a township knitting factory.


At the age of 21 Zhou Haijiang Discarding the "golden bowl" of university teachers and returning to the ranks of "mud legs", one stone provoked a thousand waves. His entrepreneurial career started from the workshop workers, and the factory secretary, workshop director, planning section chief, deputy factory director... all the way through experience, and finally achieved great success.


At the suggestion of Zhou Haijiang, red beans became the first advertisement in China in 1990 Clothing enterprises 。 In 1993, Red Bean was the first to implement shareholding reform among all township enterprises in Wuxi. In 1995, the enterprise stepped out of the clothing industry and began to diversify. In 2001, Red Bean was successfully listed. In 2007, Red Bean established an international economic development zone in Sihanouk Port, Cambodia.


Hongdou Group has now formed four pillar industries of clothing, rubber tires, biotechnology and real estate, with sales reaching 35.1 billion yuan in 2011; This year, under the situation of sluggish external environment, the Group's tax revenue increased by 30% year on year in the first five months against the current. "Strive to achieve the sales target of 100 billion yuan by 2015, and ensure 2017." Zhou Haijiang, with a low-key style, showed the red bean index in a rare high profile.


From the "General Manager Mailbox" to the "Echo Wall", positive energy is accumulating.


On June 14, the reporter walked into Red Bean Group man 's suit At the end of the corridor in the workshop, there is a piece of "Echo Wall" with an area of about 3 square meters, on which pen characters are directly graffiti and white paper notes are pasted, which aroused everyone's curiosity.


"The sewer of 129 dormitory is blocked, please help the factory leader to deal with it." "The air-conditioning of 424 dormitory is not cold, please help repair it.", There were various messages on the paper, and the company replied one by one.


"The establishment of the 'Echo Wall' is to provide employees with a channel to express their demands, and to truly run through the details of humanistic management and put it into practice."


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Red bean has more than 20000 employees. How can we smooth the information communication between grassroots employees and executives, create a positive working atmosphere, and maximize the "positive energy" of 22000 employees? In 1997, Zhou Haijiang visited Wal Mart and found that Wal Mart's information channel was very smooth - its employees, even cleaners, could open the door of the General Manager's Office at any time. After returning home, he hung a "general manager mailbox" in each workshop. If employees have any ideas, they can write and put them in it; Only Zhou Haijiang has the right to read these letters.


From the "General Manager Mailbox" to the "Echo Wall", Zhou Haijiang is starting to establish a mechanism to promote the development and growth of enterprise talents. "Life is guaranteed, career is promising, and emotions are released", which is the "treatment for front-line employees" personally formulated by Zhou Haijiang.


In recent years, the annual salary growth of front-line employees of Red Bean has been more than 10%, and the maximum annual growth has reached 60%. Qiao Yuan, the front-line operator of the suit workshop, worked hard to become a "three-star employee". His net income last year was 50000 yuan, and he could go to Hongdou University in his spare time. At the beginning of this year, he led more than 20 Henan villagers into the door of Red Bean.


Since 1999, Red Bean has chartered buses to send its employees home every year. For those who cannot go home for the Spring Festival, Zhou Haijiang accompanies them to eat the New Year's Eve dinner and gives them red envelopes. In addition, Red Bean also invests more than 80 million yuan every year to provide free food and accommodation for employees from other places.


"System selection and competition" is the "stepping stone" that Red Bean Group gives to Red Bean employees who are eager to enter the management.


In 2004, through three rounds of voting by 50 major shareholders, Zhou Haijiang finally took the position of president of Red Bean Group. Since then, as a system, "job competition and audition" has been fixed in Red Bean: all management positions that are vacant or fail to achieve their goals must compete for jobs again. There are two standards: performance=capital, experience=seniority. Every employee has the opportunity to choose and be selected.


Yu Qionglin, the general manager of Taxus chinensis Pharmaceutical Co., Ltd., is a foreigner. After 15 years of working in the company, he started as an ordinary college student after four job competitions. He has successively served as the director of a suit factory, the director of a large tire factory and other positions. At present, he is the general manager of Taxus chinensis Pharmaceutical Co., Ltd., a key industry of the group. He said: "In Red Bean, as long as you are willing to work hard, have achievements and be good at learning, you will have the opportunity to be the factory director and general manager."


Focusing on "tangible coverage" and more on "effective coverage", exploring a new path for party building


In March 2012, the National Conference on Party Building in Non public Enterprises was held in Beijing. As the only representative of non-public enterprises in China, Zhou Haijiang introduced the experience of party building on the stage.


"Doing a good job in party organization construction is a reliable guarantee for private enterprises to build a 'century old shop'." Zhou Haijiang said that Red Bean's experience in party building can be summarized as "one core and three advantages". "One core" refers to taking the Group Party Committee as the political core of the enterprise; "Three advantages" refer to the transformation of the Party's political advantages into opportunities, talents and harmony for enterprise development.


The Party organization will be built wherever the Party members are. The Party organizations of all subsidiaries, branches, workshops, teams and groups under the Red Bean Group have achieved full coverage. In 2010, after the establishment of Red Bean Cambodia Industrial Park, more than 10 party members and employees also found "home" in foreign countries - the first overseas party branch of Chinese private enterprises - the party branch of the industrial park was announced to be established. At present, the number of Party members of Red Bean Group has grown to 1217, and the Party Committee has 103 Party (General) branches.


The implementation of public recommendation and direct election has effectively covered the Party building in terms of institutional arrangements. In 2005, Red Bean took the lead in piloting the work of "public recommendation of differential direct election" of the Party committee team in private enterprises in Jiangsu. Candidates were selected through self recommendation of Party members, joint recommendation of Party members and the masses, and recommendation of the Party organization. The leadership of the Party organization was directly elected by all Party members.


"Adhere to the combination of party building and enterprise development, and outstanding Communist Party members must be the best in line performance". Bian Yabo, 29, has been in the factory for 8 years. Since he has been an inspector, the rate of missed inspection has been zero. It was his outstanding achievements that made him promoted to vice minister of quality department of GM in 2009 and joined the Communist Party of China in 2010.


"Party members must first do what employees are required to do; leaders must first do what Party members are required to do." In March this year, the blanket factory of Red Bean Group Changjiang Company exported a batch of goods to Egypt. The task was urgent, and 20 containers were sent every day, twice the normal number. At the critical moment, Xu Xuewen, the factory director of the Party member, came out of the office to work as a porter. Other employees saw this and immediately joined the handling team to ensure that the enterprise delivered goods on time.


Zhou Haijiang, together with the Red Bean Group led by him, after more than 20 years of entrepreneurial practice, is constantly honing the red character with the main connotation of "looking for development opportunities from the Party's principles and policies, rallying people with the Party's ideological and political work, selecting and cultivating talents from the backbone of Party members, and defining enterprise behavior by the Party discipline and national law".

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