Shoe Clothing Business Enterprise Marketing Tool: ERP System Management

The core tip: "how to make the sales quotation?" "how to draw up the date of shipment?" and "what does it mean by the weight of the goods?" recently, the Jinjiang leading dancer shoes and clothes trade Co., Ltd., which has been engaged in the e-commerce industry, has just launched the ERP system. As the company's responsible person, Lin Mingkun is asking the engineer of the Fujian system, Agel Ecommerce Ltd, Agel Ecommerce Ltd, the engineer of Chen Jianfu, to inquire about the usage of the system in detail. This year, there are not many enterprises in Jinjiang dealing with e-commerce. Jinjiang electric business enterprises try to use ERP system to help enterprises operate online.

Electricity supplier launched ERP Allocate inventory

ERP, the enterprise resource planning, is an enterprise management concept put forward by Gartner, a famous American management consulting company in 1990. It integrates the logistics, the flow of people, the flow of funds and the information flow to manage the enterprises in order to maximize the utilization of the existing resources of enterprises and maximize the economic benefits of enterprises.

ERP systems are mostly used in traditional manufacturing industries. For Jinjiang's e-commerce operators, ERP is still a product of "fresh". Why does the Jinjiang electricity supplier launch the ERP system? Lin Mingkun, general manager of Jinjiang leading dancer shoes and wear trade Co., Ltd., told reporters that they have "shops" on many third party platforms, and the introduction of ERP system is mainly for the effective allocation of product inventory.

"For example, in Tmall, there are two pairs of shoes that are sold out of stock, and on Jingdong, there are stocks of these shoes. Through the ERP system, we can adjust this phenomenon and transfer the stock of Jingdong" store "to Tmall platform. Lin Mingkun said that compared with the traditional enterprises of the same scale, the amount of data and information carried by e-commerce enterprises is huge. "This is why the business enterprise" plate "is not big but still needs to launch the ERP system.

It is understood that in addition to leading dancers, the operation of rich wolves, Lion A group of Jinjiang electric providers are also applying ERP system for information management. As a supplier of ERP systems for these enterprises, Chen Jianfu, an engineer in Fujian province Shang Tong Agel Ecommerce Ltd, told reporters that the demand for service quality, logistics, human resources and other aspects of e-commerce enterprises is huge, and the information system can provide an integrated solution mode.

In addition, the operation process and the application of its own mode need the information system to provide feasible and credible solutions. "For the electric business enterprises, the ERP system can help them provide a more convenient way in data sorting, mode practice and other aspects, enabling the electric business enterprises to have a good solution in the face of turbulent and complicated information in the operation cycle." Chen Jianfu told reporters that this way is not only efficient but also improves the quality of service consumers. "Therefore, the ERP system construction plan has increasingly become the first choice for most of Jinjiang's e-commerce enterprises."

Electricity supplier ERP market is mixed

In Jinjiang, ERP is a hot topic in the industry. The topic and commentary of ERP on the Internet can also be seen everywhere. Many Jinjiang electric providers launched the ERP system to meet the needs of enterprise resource integration and enhance the competitiveness of the enterprise supply chain. At the same time, it also rapidly promoted the "prosperity" of the ERP market.

"Currently in Jinjiang, specially for Online retailers Only a few services and systems are good enough for companies to do ERP. Many ERP providers are either not in service or have problems in the system itself. An insider who did not want to be named told reporters this.

In fact, the business enterprise eats the ERP system "does not give the strength" the loss is not uncommon, the bookstore even has "not to ERP and so on to die, wrong ERP seeks the death" to say. The industry told reporters that a well-known network operators in Guangzhou women's clothing enterprises during the activities of the ERP system collapsed, ERP technical personnel ten days to solve the problem, resulting in a large number of inventory data chaos, oversold serious. "All these need Jinjiang electric business enterprises to take warning."

In Chen Jianfu's view, the huge electricity supplier ERP "market cake" has made some ERP companies "desperate", ignoring the complexity of the integration of ERP resources. "These are all important, such as the timeliness of after-sales service, the accuracy of inventory information, and the load carrying capacity of the server's large flow."