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The Matters That The Exhibitors Should Pay Attention To After Making The Exhibition Decision.

2012/5/28 8:39:00 13

Exhibition Knowledge

1. determine the business objectives before the exhibition.

Why do we participate in exhibitions? Do we need to find marketable products?

market

And new customers? Do you want to introduce new products or provide new service items? Do you need to choose agents or wholesalers? Are you interested in holding joint ventures or researching and developing the market through exhibitions?


2. carefully select and study the sales market before the exhibition.


3. determine the exhibitor goods.

You know, foreign customers are concerned about the latest or the best quality products.

Therefore, outdated products should not be exhibited.


4. make full preparations for the exhibition.


5. understand all the specific requirements of the exhibition.

We should know all the rules of the exhibition, the exhibition time, the service items and the procedures required for exhibitors.


6., people who are familiar with the situation can be chosen to attend the meeting.

Exhibitors should know the sales intention of the company.

If

exhibition

The products are related to technology and equipment, and engineers who are skilled in technology should be selected to explain technical problems.


7., we need to have plenty of time.

We should arrive in advance to ensure that the booth is in good order and the exhibits are in good condition.

The exhibition has a good effect.

After the exhibition, we should have time to listen fully to our views.


8., business and etiquette should be well balanced.

Sufficient personnel should be provided for the exhibition booth.


9., we must pay attention to advertising.

Commercial magazines and newspapers should be published before and during the exhibition.


10. understand local customs.

Familiarity with local holidays, seasonal and consumer habits is essential.


11. choose the ideal agent.


12. send product samples.


The price for all products is mainly CIF price (cif-cost, insurance, freight cost, insurance, freight and freight insurance premium borne by the seller).

Of course, the FOB price (free on board FOB, FOB, freight borne by the buyer) and the CIF price are very important in international trade, but generally, FOB is used less.

We also need to confirm the delivery date.


13. provide services for foreign users.


14., we should use the metric system to mark the specifications of the products.

The common international system is metric system.

Therefore, before the exhibition, prepare metric data of product specifications.


15. over language barriers.

It is better for all exhibitors to speak English.


16. about credit and payment.

First of all, you should know that foreign agent's credit can be carried out through banks or from consulting companies.

You should also know about insurance, payment methods and so on.


17., we must protect patent and trademark rights.

If you have obtained the patent right, you should study with your patent agent ahead of time, and how to protect the trademark or patent abroad.

Most countries in the world protect the patent or trademark rights.

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