China Will Account For 40% Of The World'S New Luxury Goods Market.

Roland Begg management consulting 16 released the "China luxury consumer market survey report", from 2010 -2015 China.

The new luxury market capacity will account for 40% of the world's luxury new market capacity.

The report will be China.

Consumers are divided into 6 groups, of which two are "rich two generation", 30% are "age leaders", 20% are "gift buyers", 10% are "enterprising elites", 10% are "fashionable white-collar workers" and 5% are "investment hands".

"Age leaders" refers to private entrepreneurs and senior executives from 25 to 40 years old. The "rich two generation" refers to the wealthy family members who are between 20 and 35 years old, including two generation, two generation, and so on.

The report also says that more than half of Chinese consumers' luxury purchases occur outside the mainland of China, but there is a close link between home and abroad purchases.

Over 70% of overseas luxury goods buyers have purchased the brand in China before, while over 20% of overseas luxury purchases have already selected products that need to be purchased in China. Only about 10% of overseas purchases are made directly for relatives and friends.

In view of the Chinese consumer market, Roland Begg suggests that luxury enterprises should focus on the following three aspects: 1.

The "envoys", that is, lock in "active information searchers", conduct targeted marketing, let them take the lead in loving and identifying brands, and guide their brand consumption in their social circles.

2, to achieve global store linkage, that is, to purchase large quantities of Chinese luxury consumers in overseas locations, to differentiate the location of domestic and foreign stores, and to manage their product selection, service process and store assessment more meticulously.

3, the focus of marketing is to sink the market, that is, to increase the intensity of the market layout in the cities outside the first line, and define the main battlefield city of China's luxury market.