Hai Lan'S Home Market Stop Clothing, Stock Market Prospects Are Hard To Say.

12, the securities and Futures Commission disclosed that

Dress Limited by Share Ltd (hereinafter referred to as "Hai Lan home") (first) did not pass.

This means that the IPO, who is proud to be listed as a well-known clothing company, Hai Lan's home, finally failed.

Why did Hai Lan's home fail?

No answer has been given yet.

However, it is not difficult to find out the comprehensive factors of the industry outlook, business model and financial situation, or the reasons why Hai Lan's home has not been over.

In addition, the company is in the bottleneck stage of brand development.

It is reported that the sales channel of Hai Lan home is mainly franchisees. There are only two direct stores, and all the production is outsourced to suppliers. The focus of the company's operation is on brand operation, product design and supply chain management.

However, with the rapid expansion of early channels, franchisees' management problems are becoming increasingly prominent.

Economic Herald reporter combing found that since last year, there have been Shandong Shu Lang, Nanjing Wenger, Shanghai, Li Rui, Zhuhai, Wiseman, Fujian, nu Chi, Shenzhen lady house and other enterprises were first not.

Last year, garment enterprises became A shares.

In the hardest hit area, 11 clothing companies applied for IPO, and 6 were denied, and the rate was 45%.

Taking inventory, we can find that Shenzhen's lady's house is uncertain whether the market prospect and profitability of the investment project are uncertain.

The agent's Shanghai gross profit margin and sales net interest rate are obviously higher than the same industry level. But there is no reasonable explanation for this. It has become an important reason for the failure. This year, the two degree "go through" Nanjing Wien Nash, the first time it met last year, was not allowed because of the inventory turnover rate.

In fact, a detailed analysis of whether or not the listed companies have been questioned or not, some of the basic errors appear to be relatively low, and their motives can hardly conceal the impulsive psychology of blind listing.

This shows that many garment enterprises have a glimmer of fluke on the capital market.

This kind of "Bo Yi" psychology and behavior has a profound impact on the enterprise: its market image, brand value and entrepreneur's personal reputation are difficult to avoid, and may take a long time to digest.

It is easy to discern from the prospectus of many garment enterprises that the overall threshold of the clothing industry is relatively low, and that many companies do not have the core competitiveness of listing, and lack the stamina of sustained growth in performance.

Moreover, clothing belongs to fast moving consumer goods, franchisees, distributors, inventory measurement and sales income measurement problems are very difficult to understand, but also prone to manipulate inventory and income problems.

As a result, a lot of garment enterprises IPO have been "wasting their time".

At present, there are more than 10 textile and apparel enterprises in the A stock market queuing up to be listed.

As the famous clothing brands such as Hai Lan home stop listing, the prospect of landing on the capital market of the clothing sector is hard to say.