The Layout Of The Garment Industry Is &Nbsp; Where Is The Next Ten Years?

Facing the complex global economic environment, enterprises need to face difficulties directly, think calmly, establish confidence, and grasp the direction of brand development in a pragmatic and rational way.

In March 29th, the twentieth China International Clothing and Accessories Fair (CHIC2012) ended in Beijing.

Under the background of global warming, CHIC2012 has demonstrated the confidence of China's garment industry in upgrading and upgrading. It has also guided clothing enterprises to think more about the future direction of brand development in a more pragmatic and rational way.

In a complex and changeable environment, enterprises are expected to push them to find the direction and path of the next 10 years, and the resources they need.

Refraction industry confidence

In recent years, China

YOUNGOR's YOUNG, MAYOR, HANP (hemp family), Hart Schaffner Marx (Hart Max) and GY five independent exhibition hall constitute a high-end custom, simple natural, business model, modern mix and match "market".

This year, the exhibition of Shanshan has reduced the display of goods, instead of the innovative design concept. The idea is fashionable, modern decoration, full of sky and sky creativity. While giving prominence to the solidarity of Shan Shan, the booth design has created a vivid "city street view", bringing the audience to the world's major fashion capital, leading the audience to "go through" to the forefront of the fashion.

In addition, Shan Shan also shows people with new signs, passing the more than 10 brands together, and "brothers and sisters are a family" brand sentiment.

The main purpose of this year's exhibition is to maintain the unity of unity and the concept of "multi brand and internationalization".

In the booth of more than 1000 square meters, the red bean group carries the red bean men's clothing, red bean home, Idif (IDF), ZUO, and Hun Dany five brands.

Behind this magnificent momentum is a beautiful set of figures handed down by red beans in 2011: the sales of the red bean group reached 35 billion 171 million yuan in 2011, an increase of 24.78% over the same period last year, of which the clothing sector contributed half the share.

The world famous brand Bosideng carries Bosideng down jacket and Bosideng.

YOUNGOR, Bosideng, Nanshan, Dayang and other "old strong brigade" to bring forth the new and bring forth the new to bring forth the new, steady change; new fashion men's wear, Ray Tibor, North Qi and arston, the fresh blood of Chinese clothing industry is more energetic.

Ray Tibor enterprise, as a fashionable multi brand operator with international operation and global market, has accumulated more and more achievements in this CHIC. It broke through the exhibition mode of "focusing on different points and tackling key problems" in previous years. It also participated in the three major brands of Raidy Boer (Ray Tibor), the wholly owned Italy brand GHILARO (ancient Lao) and the Italy brand Ferrante (Ferrante).

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While vowing to be a "fast fashion brand in China", CHIC also presented a wonderful new release around the theme of "cutting time", which coincides with the theme of "CHIC".

At the same time, it also announced a high-profile announcement of the start of the "Chinese cup of youth fashion buyer" competition, exploring the new business model of the Chinese garment industry and the growth of new business talents.

The main SPA mode is a new leisure brand series of men's clothing with a brand new image and better quality, comfort and quality. It shows the mission of "let every man have fashionable clothing of value for money".

On the day before the opening of the exhibition, the Ministry of industry and Commerce awarded the title of "China fast fashion brand focus construction demonstration base", which fully demonstrates the affirmation of the achievements made by aldton as China's fast fashion brand and the expectation for a better future.

Gong Zheng, chairman of Alton, said: "Alton will provide consumers with better services and achieve continuous leapfrog development."

After many years of separation, Metersbonwe once again joined hands with CHIC to show itself to industry experts and consumers in the face of innovation, innovation and fast fashion brands.

Wang Quangeng, general manager of Metersbonwe Brand Company, revealed that during the CHIC2012 period, Metersbonwe's MB city series TAGLINE, MooMoo and MTEE were attracted the attention of many professional audiences.

The appearance of CHIC is the first time in recent years that Metersbonwe has concentrated on the multi brand, large-scale display of the "fast fashion" brand concept to the industry and the market.

At present, the international fast fashion group is active in the Chinese clothing market. The concentrated display of Metersbonwe has promoted the local brand's "fast fashion" concept, and further shows that Chinese local brands are full of confidence in developing "fast fashion".

After 3 years of accumulation and pformation, he has participated in CHIC for 6 consecutive years. This shows a new look.

In response, Lu Xiaojiang, director of marketing, said that he has gradually adjusted the product style and positioned it as "refined and elegant" in three years.

Gaulp will further reform the channel mode this year and make a great effort to "open up territory and expand the territory".

In his booth, Wu Jianmin, chairman of Shandong sulang fashion and apparel Limited by Share Ltd, said that this year, he was the first to add a dynamic show on CHIC to show his 8 brands.

In the past, Shu Lang was a main store. Apart from the publicity campaign this year, the more important thing is to expand the franchise ratio. We hope to further promote the brand building and the promotion of brand culture and achieve win-win results.

Liangzi fashion shows the traditional Chinese environmental protection manual with 500 years of history through 150 square meters of space.

The true self eternal me forever art dress brand brings three new series to people, which cover the most beautiful stage of women's life and show different living conditions.

The biggest feature of the exhibitors is focusing on the application of different fabrics and the application of different cutting methods. At the same time, considering the artistic effects of the combination of design inspiration and popular colors, it finally shows the true self of 2012. Eternal me forever art dress 2012 autumn costume.

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As a leading enterprise in the domestic maternity industry, Shanghai You Xi Industrial Co., Ltd. has displayed the main brand "October mommy", the sister brand "happy" and the Italy high-end maternity dress brand Pietro Brunelli.

In addition, hi industry has also released two technology services, namely, Baby Face App application and 3D fitting mirror, and Kevin Tsai, a gold medals anchor, went to the scene to give a vivid demonstration of the new product.

When you enter the children's wear hall, you can see the super large booth of doctor frog.

The booth is a children's department store. From the birth of children, all products can be found here, such as eating, wearing, using and doing. The frog has not only stayed in the field of children's wear, but has started a multi brand and multi brand camp business mode, which has opened up a new train of thought for children's wear brand.

Balbara, who shares the same mentality with doctor frog, also expresses the same idea. The Barbara pavilion has an area of 266 square meters. The pavilion uses a lot of wood, branches and other elements to reflect the brand, fashion and environmental protection concept.

It also shows the one-stop shopping experience on display, extending the product line to the costumes and accessories of infants, children, children and children.

Mr. Qi, who is responsible for Barbara, said that through the exhibition and exhibition, the children's clothing has been developing towards diversification and differentiation.

Another exhibition in the exhibition hall.

Under the online brand development line, the market in China's clothing industry is rare, and there are not many successful cases at present, while green box children's clothing is going against the trend at this time, opening up new channels on CHIC, preparing to open up offline channels, and taking the first step for their own entity management, which makes many people in the industry look forward to it.

Flying the future with fashion magic

Besides the concentrated display of commercial brands, we can see fashion trends and creative thinking on CHIC. Besides the debut of local brands, we also have a collection of overseas products.

In the W4 Gallery, Chinese designers are creative inspiration here.

The backbone of Chinese designers such as Wu Xuewei, Wu Xuekai, Wu Haiyan, Qiu Zihao, GraceChen and Li Ying Kai came on the stage. The Shanghai design and Trade Promotion Center, China Textile Design Center and France New Fashion International Organization also appeared in CHIC.

The gorgeous turn to the new simple wind Jiang Yan; the atmosphere is harmonious, the fusion is pure, the low-key luxurious China has the Confucian style Inspiration Design Shi Jie; the traditional soft fabric and the modern computer carving technology merge into the massive flower element to manifest the feminine elegant Liu Haicheng; uses the Chinese wind and cloud pattern element to blend the modern city's frankness and the skill, thus forms a new oriental flavor design Zhang Wenhui; under the grotesque attractive waist contour underneath the outline outline as the series symbol characteristic, creates for the female the dreamlike perfect figure Zhan Wenshu, as well as Shangguan Zhe, the Bo, Zhai Yanxin, relaxation, Fu Qiang, Jia Bei, Ren Gu, and so on and so on originates from the domestic core original designer brand. On the global tour of creativity, we can see: using splicing, bead embroidery and superposition to create Zhu Wen with inner rigidity, fluency, profile and concise lines, from classic black and white, exquisite elegance.

Each piece

FLY MY HEART my heart flies 2012 spring and summer new products conference, Pencil Club Tong Xiang Tong fun brand clothing conference, "city wisdom" DI SETA 2012 fashion conference, 12 year five wood products press conference, North dress, China Fashion growth brand 2012 new fashion trend conference......

Many of your clothing companies have sung me to the stage, or retro or modern, or fresh or colorful, attacking the audience's audio-visual senses with a different round of fashion show.

As the most growing consumer market in the world, China's market potential is being widely concerned by overseas fashion brands.

CHIC2012 overseas exhibitions, overseas brands show their excellent quality in design and quality, and show great confidence in the Chinese market and great demand for entering the Chinese market.

The overseas exhibition area covers the top American fashion exhibition organization ENK, the German National Pavilion, Italy, France Prais Forever, Japan, China Hongkong, Korea Fashion Exhibition (Preview in CHINA 2012) and fashion boutique area (Style Signature), from more than 400 brands from 21 countries and regions including Greece, Israel, Spain, Canada, Belgium, Turkey and India.

Among them, a total of 76 exhibitors came to the exhibition this year, and 200 booths were set up, with an exhibition area of 4000 square meters.

The theme of this year's Korean Pavilion is Unique Korea, which is meant to bring a unique and distinctive Korean fashion to CHIC2012.

Indeed, in this year's South Korean exhibition area, the reporter saw many designs with Korean characteristics.

The "dredging SoTong" brand that uses traditional Korean medicine to dye clothes is a typical example.

According to the person in charge of the company, they have 20 years of experience in garment design and pure natural dyeing technology, all products are naturally dyed, and then these pure natural dyed fabrics are then designed to produce a modern fashion style.

What is particularly worth mentioning is that the Doota shopping center, which enjoys a high reputation in the East Gate business circle in South Korea and even Asia, also takes the ride from the South Korean exhibition group to the scene of Beijing CHIC2012, and brings together the brand in the shopping center to form a "common Pavilion" (set up 10 booths), where visitors are taken to the forefront of Korean fashion.

Jin Dongxiu, vice president of the Federation of Korean Fiber Industry Association, said: "although we don't know which clothing will raise the fashion trend of Korean fashion, it is certain that Korean fashion will be disseminated and entered the world like Korean dramas and K-pop."

At the same time, he also said that this exhibition has many brands that are leading the trend of Korean fashion. We expect to be able to produce the hero who can raise the fashion trend of Korean fashion.

In the Italy exhibition area, the journalists felt the most than the Italians were good at excellent handwork, so they had a deeper understanding of Made in Italy.

At the "fashion Italy manufacturing" site hosted by ICE, the Italy Foreign Trade Commission, you can see the hand-made products displayed in the window from Italy.

A designer in Italy showed the details of the garment design to reporters. The reporter noticed a detail, not only the lining of the clothes was pure silk, but also the edge of the lining which was connected with the edges to ensure the overall smoothness. The designer specially used a small piece of real leather instead of the traditional sewing method to avoid even a little discomfort on the clothes.

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Environmental protection is a highlight of the Taiwan exhibition area in China.

Huang Huade, director of Taiwan garment industry association, led the 10 exhibitors of Changchang industrial, Da Ai grateful technology, Sino Arab company, Li an garment, Nan Wei Industrial, dredging enterprise, Javani company, Da Bu Shi enterprise, Yi Tun enterprise and German horse enterprise.

Taiwan Pavilion is a semi open fashion hall, which is divided into environmental protection theme area and manufacturer area.

In its environmental protection exhibition area, we can see that every booth and every corner fully embodies the theme of environmental protection.

The organizers also held the "Taiwan press conference on environmental protection clothing brand" and the dynamic performance of environmental protection clothing brand.

Taiwan, as one of the exhibitors, thanks to Polytron Technologies Inc, has been constantly seeking new and changing products in the development and reform of environmental protection textile and clothing products.

The company has not only developed many practical and beautiful environmental protection clothing, but also actively introduced products' "production history", so that the source and production of products can be traced back, so as to truly achieve the concept of "environmental protection technology and environmental protection".

In addition, ENK, the first fashion exhibition organization in the United States, which has achieved good results for the first time in 2011, has gone up a new stage this year. It has not only made the selection of CHIC2012 brands more stringent, but also has optimized the size of the whole exhibition area. The exhibition area has doubled, and the category richness of exhibitors has been greatly improved.

The award-winning works of the "Twelfth Hongkong shoe design competition" in the CHIC exhibition in Hongkong are also attracting numerous audiences.

The exquisite shoes are just like pieces of art, so that viewers can see the ingenious design of Hongkong's new designers.

The new designers are brilliant, the charm of the backbone designers, and the Chinese brand can also see the beauty of overseas fashion brands.

They show the confidence and innovative attitude towards the future with the magic of fashion, and "cross" the current predicament with practical and rational action.

Enrich your mind through hearing.

In the past year, the road of many garment enterprises is not smooth, and the management idea of the clothing people determines the future of a clothing brand development. Quick success and instant benefit will only go backward all the way. Only by moving steadily at night can we make the brand evergreen.

The various forums held by CHIC may enable Chinese costumes to find a key to inspiring business wisdom.

Ruyi China Fashion Forum discusses the changing trend of Chinese clothing in the world when the global economy, culture and fashion are changing.

As a great event for the management and management of the elite group of Chinese clothing dealers, the annual conference of China garment distributors and retailers has been the weathervane of domestic garment dealers to grasp the market terminal changes and future development trend.

During the CHIC2012 China clothing business forum, Chen Guoqiang, the deputy director of the China clothing association's Institute of industrial economics, was the guest speaker at the joint conference of Chinese clothing distributors. The analysis of the development trend of China's garment industry in 2012 was released. The leaders and guests of the conference put forward the industry measures that are more suitable for the development of China's clothing brand according to the 12th Five-Year plan.

Low carbon, environmental protection and creativity are the trend of social development in the future. In order to encourage and advocate exhibitors to participate in the exhibition design and construction concept of "creativity, luxury, waste and pollution-free", CHIC2012's third Environmental Innovation Exhibition design is announced. Shandong shlang, Semir balabbara and pmission props have won the "green environmental Exhibition Award". Shanghai You Ze, AVVN, and bienu won the "best fashion exhibition booth design award". Bit, Suzi and Mu Guo Guo Mu were awarded the "best product display Award". The special award for this exhibition was awarded by Metersbonwe.

In 2012, in CHIC, whether big brands, regional brands or manufacturers' brands can find the direction, path and resources of the next step.

The activities of CHIC provide a super energy field, information field, resource pool and power source for the pformation of domestic brands after "crossing".

Energy for pformation

The theme "crossing" of this CHIC expresses CHIC's review and salute to China's garment industry in the past 20 years. It also conveys the concern of CHIC for the future development of China's garment industry and brand: 2012 will be a year when China's apparel industry has undergone various tests.

The complex global economic environment requires brands to face difficulties directly, to think calmly, build confidence, and to grasp the direction of brand development in a pragmatic and rational manner.

In this process, CHIC will act as the most loyal partner of many brands, meet challenges with enterprises, and guide brand development with innovative exhibition activities and forms.

Under this premise, CHIC2012 is fully and pragmatically concerned with the achievement of brand promotion and business success, and advocates the promotion of brand management by innovation and technology.

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This series of business promotion and innovation inspiring activities show the excellent provider of CHIC as a high-end, professional, humanized service and effective solution, and make unremitting efforts to improve the service system. In the future, CHIC will continue to explore more subdivision mode of business activities, make it more professional and targeted, promote two-way communication between exhibitors and professional audiences, and introduce cutting-edge technology.

Understand the changing situation in the pattern and layout in the changing situation.

2012 is the key year for the implementation of the 12th Five-Year plan.