The Founder Of Pierre Cardin Brand: The Most Successful Designer In Europe In Twentieth Century

Surname: Pierre Cardin Pierre Cardin

Job: founder of Pierre Cardin brand

Profile

It is said that there are four names in French civilization, the highest and most prominent.

Pierre Cardin alone took up two items: clothing and restaurants.

Detailed information

It is said that in the French civilization, there are four names with the highest popularity and the most prominent position: Eiffel Tower, President De Gaulle, Cardan clothing and Maksim restaurant.

Among them, Pierre Cardin alone accounted for two items: clothing and restaurants.

That is to say, Cardan has become a prominent symbol of French culture.

Pierre Cardin = excellence + Innovation + elegance popularization

Pierre Cardin was born in July 1922 on a business family in the suburb of Venice, Italy.

The first world war destroyed his father's business, and then his family moved to France, where his family was always very poor.

Forced to make a living, young Cardan went to the society, worked and lived in a difficult way.

An inspiration and a magic prophecy.

At the age of 17, Cardan worked for a red cross. He became a small accountant with loyalty, diligence and intelligence.

When he was an accountant, he found that he had a strong interest in cutting, and he was able to study in his spare time.

One day, a 17 year old Pierre Cardin was drinking in a bar in Paris.

A countess sat down beside him and spoke to him.

She asked him, "where did you get your clothes?" "I made it myself."

The noble Countess said to him, "child, work hard, you will become a millionaire!"

A spring breeze comes.

At the end of the Second World War, 23 year old Cardan went to Paris on a bicycle to enter the world, and applied for a fashion shop called "Paran".

With his diligence and dexterity, costume design technology has improved rapidly.

In order to further broaden his horizons, Cardin went to the "new look" fashion store opened by Diol, a famous fashion designer.

Here, Cardan has increased his experience and accumulated the design experience and experience of leading the fashion trend. His design level has also been leaped.

This year, the famous artist Jean Kotok shot the vanguard movie beauty and the beast, inviting Pierre Cardin to design the costume.

Cardan designed 12 sets of costumes for the famous French actor Jean Mare. After the film was released, the costumes designed by Pierre Cardin stirred up Paris, and the reputation was like the tide.

In 1950, he set up his own fashion company to make costumes.

3 years later, he first launched his own.

Striving for excellence

Pierre Cardin was dissatisfied with the tradition that French fashion did not have a man's seat for hundreds of years. In 1959, he held a fashion show with men's clothing series, and resolutely launched a male fashion full of masculine beauty.

Cardan's whimsy attracted the fierce attack of conservatives, and he was driven out of the clothing industry's "employer association".

The youth of Paris in this era pursue unique personality and like to publicize.

Cardan boldly broke through the design of the "P" brand clothing with very strong sense of the times. The contrast between pictures and texts is harmonious, the width and the length are appropriate, vigorous, bold and unrestrained, showing the style of comfort, elegance, elegance, elegance and elegance.

P brand clothing has won the fussy Paris customers.

Actors, celebrities, officials and dignitaries are competing for clothes.

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Three years later, Cardin was re invited as the chairman of the Federation of employers and became the "pioneer" of the French fashion industry since 60s.

Popularized elegance

France is the fashion center of the world.

The French high fashion industry is a very restricted and narrow market special industry. Customers are extremely limited. The fashion design features of France are luxurious and expensive, and there are only 3000 customers in the world.

Kad first saw that high fashion must be opened up in the public market to find a way out. Therefore, he pursued the key of "elegant and popular" competition, so as to guide fashion design to run the finished garments and face more consumers and succeed at one stroke.

"Let the popularity of elegance" be able to face and grasp more consumers.

"I am senior," said Cardan.

Endless extension

In order to further promote the "popularization of elegance" and let the French fashion culture spread all over the world, on the one hand, he constantly expanded the scale of the company to conform to the needs of the mass market. On the other hand, Cardin also sold the design plan to the manufacturer by pferring the technology, pferring the right to use the commercial title to the operator, and he could extract the technology pfer fee of 7%-10% from the business account.

Although the pfer fee is higher, the manufacturers are still coming in a lot.

In the United States, a businessman named Turin used the trademark of Pierre Cardan to earn more than about 20000000 dollars a year. If he didn't use "Pierre Cardan" trademark, the product could hardly be sold.

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Pierre Cardin also popularized this popular management policy to other fields and achieved success.

In 1981, Pierre Cardin bought $1 million 500 thousand for Paris's forthcoming bankruptcy.

News came out, Paris shook, many people asserted: Pierre Cardin is bound to go bankrupt.

Pierre Cardin invited experts to decorate the dining room, and painted the beautiful goddess in Greek Mythology on the wall. The background is a pastoral elegance, tranquil and comfortable atmosphere. The dining room is decorated with carved wood decorations with smooth lines, full of antique and modern art style.

Pierre Cardin also hired famous chefs to cook food carefully.

He made the most important decisions: dishes, prices and so on, all for the ordinary people tailored, the restaurant open all day.

News came up and caused a sensation.

The restaurant was originally a club style and only opened to a few members.

Marc Sim has always been a place of high society. Therefore, except for some guests at night, the days are almost empty.

Now, Pierre Cardin has opened this restaurant, which is very mysterious to the public, for the whole society, naturally attracting customers.

Now, with a small amount of money, you can go in and make a senior "God".

As the turnover of Marc Sim restaurant rises month by month, Pierre Cardin has opened branches to all parts of the world.

In December 1974, Pierre Cardin boarded the cover of the times magazine. His comment was: "the most successful designer in Europe this century."

Now, in more than 80 countries on the five continents of the world, more than 600 factories manufacture Cardan and Maksim products in accordance with the design of cardan.

There are more than 5000 stores of "Cardan" and "Maksim", whose annual turnover has exceeded 10 billion francs.

Its total assets have been estimated at US $1 billion.