Li Wenshu: The Adherents Of Sichuan Style Clothing

On the 20th anniversary celebration ceremony of the Sichuan clothing association, 4 famous fashion designers represented 6 fashion designers in Sichuan province.

Among them, Li Wenshu, one of the designers of Sichuan, once again brought the rhyme brand on the stage of concern.

As early as 2002, Li Wenshu used a series of "western customs" series.

Life is willing to be with fashion

Li Wenshu, who is 61 years old, is the first group of advanced clothing talents to be trained in China.

Many designers at her age have already chosen comfortable retirement. Compared with that, her life is still full of challenges, all of which stems from her love for design work and her constant pursuit of fashion.

Li Wenshu once served as director of the clothing research center of Chengdu. In 1991, she represented Chengdu in the fourth national gold medal award. She won 5 medals in one fell swoop. Her works were awarded Silver Award for women's wear design.

The local women's clothing brand "Dali", "ditchi" and "GoerTek Ding", which are the leading local women's clothing brands in China, are sold in 118 large shopping malls in the country, and many single sales have exceeded 10000, contributing to the development of Chengdu's clothing industry.

"As designers, never give up the pursuit of fashion is my spur on myself."

Li Wenshu said.

It is based on this understanding that in 2001, over 50 of Li Wenshu chose to start her business again, and created the women's clothing brand "rhyme butterfly".

In the whole design concept, she combines the trend of international dress with the essence of national culture to show the elegance and elegance of women.

"Be a fashion designer, especially

Li Wenshu designs clothing, each style, including the size of a embroidery, the color of a belt, even the position of a button, has been carefully designed.

"Designers should strive for their own design, and any small change is a kind of innovation, which may lead to a group of consumers."

Shorten the distance between customization and life

In addition to the "rhyme butterfly" brand, Li Wenshu also created the Wen Shu fashion art experience Museum, using her professional knowledge and rich practical experience accumulated over the years, and taking care of the brand, to carry out the overall image packaging and dress matching for many women, providing personalized design and quantitative clothing.

"Customization is a relatively high-end job for designers.

Advanced customization is very common in the world, but for most ordinary people, there seems to be a lot of distance.

I hope that my own fashion art museum can provide exclusive services to the general public and integrate fashion into their lives.

Li Wenshu described her like this.

From "rhyme butterfly" to the fashion art experience hall, Li Wenshu concentrated all her energies on creating fashion for more people. She summed up her career so as to "give everyone who loves beauty one more choice."

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Sending Sichuan to fame

7 years ago, a reporter asked Li Wenshu how to look at the gap between Chengdu women's clothing and coastal clothing.

She said, "there is a gap, but it is not insurmountable."

In his heart, Li Wenshu is full of hope and expectation for the development of Sichuan's clothing.

He devoted all his life to the development of Sichuan's clothing. Li Wenshu believed that his efforts were worthwhile.

"Sichuan has a large population and huge market potential. There is no reason not to develop the garment industry."

In order to realize her ideal, she founded a clothing brand belonging to Sichuan and China. Li Wenshu never thought of stopping working.

"Our generation has a strong sense of responsibility. As a Sichuan people, they can not build a famous brand for Sichuan. I am unwilling to do so."

On the layout of China's garment industry,

"The gap between us and the coastal provinces is getting bigger and bigger, and the awareness and exploration consciousness of Sichuan garment enterprises are not strong, especially the independent brands, which have not formed the corresponding scale."

Li Wenshu feels that Sichuan lacks a number of visionary young entrepreneurs who can see clearly the current direction of development, do not rush for success, accumulate resources in a steady and steady way, and seek long-term development for Sichuan clothing.

"I really hope that some young people will join me. I will give them my experience without reservation, so that their roads can go smoothly.

In this industry, to achieve the dream of creating an independent brand, we need dedication. "

Li Wenshu said.

Li Wenshu also said that the success of clothing brands in Sichuan is still relatively small, and the backward concept of people is one of the reasons.

Chongqing, one step away from Chengdu, has clearly put forward the slogan of building Chongqing clothing, and has come up with a special place to focus on Chongqing's own brand.

With this support, Sichuan is obviously somewhat inferior.

"There are many excellent fashion designers in Sichuan. There are many people who aspire to build brands, but they all need more attention and support from the community, and help them solve problems with specific measures, so that designers can have more nutritious growing soil."

Whether in the past or at present, Li Wenshu is working towards the goal of brand building.

In the speech prepared by Li Wenshu for the 20th anniversary celebration, we heard such a saying: "in the past 20 years, we have been insisting on fighting in the front line of clothing design and production. It is a responsibility. For 20 years, we have borne unimaginable hardships. But standing on this stage today is the best reward for us. After 20 years, we believe that under the care of governments and associations at all levels, our costumes will surely create a better future for Sichuan clothing."

Perseverance and quiet cultivation, Li Wenshu as Sichuan clothing