How Should Clothing Promotions Be Effective?

Choose the right time to promote sales.

There is a saying that everything should be done smoothly and smoothly.

Choose a good one.

We must grasp a degree.

First, we should grasp the breakeven point and calculate the income and expenditure of the activity cost.

If your promotional price is below the cost price, the more you sell, the more you will lose.

Second, we must make sure that the goal of sales promotion is achieved. Promotion is not a long-term process. If promotion is a long-term and continuous work.

Then, when consumers become tired, your sales promotion activities will lose their meaning. And in their minds, there may be such an idea. This factory has been selling goods at a low price. Is there any problem?

As a result, you will have a negative impact on your brand reputation, and then you have to stop decisively.

A promotion campaign is serious. It should be considered thoroughly before implementation. When implementing the strategy, it should not be changed easily, because this will give consumers a confidence in your suggestion.

As long as the shopkeeper has done the above two points, then your sales promotion will not be bad enough.

10 basic rules for clothing display in novice shops

Display is a comprehensive art. It is a collection of advertising, artistry, ideology and authenticity. It is the fashion art most directly perceived by consumers.

Display is a creative visual and spatial art. It includes all visual elements of store design, decoration, window, channel, model, backplane, props, lighting, music, POP advertisement, product brochure, trademark and tag, etc. it is a complete and systematic set concept.

Clothing display is a headache for dealers. How to do a good job in the display of store goods will be a key to store sales.

Nowadays, there are many kinds of shops in the market, and there are many stores that have children's clothing.

A reasonable display of goods can play an important role in displaying goods, stimulating sales, buying convenience, saving space and beautifying the shopping environment.

Statistics show that if the storefront can properly use the commodity configuration and display technology, sales can be increased by more than 10% on the original basis.

1. Themes are displayed.

2, the overall display will show the whole product to customers, for example, the entire dress as a whole, with human model type from head to foot to complete the display.

The overall display form can provide customers with overall vision and facilitate customers' purchase.

3, orderly display according to the size of the shelf, to determine the long, wide, high value of goods, arrange goods neatly, to highlight the sense of goods, so as to give customers a stimulus, a neat display of goods is usually a store to sell a large number of goods to customers, or because of seasonal factors, customers buy a large amount, purchase of high frequency goods, and so on.

4, random display is the method of random accumulation of commodities.

It is mainly applied to display special goods, it is to give customers a kind of "special sale is cheap goods" impression.

The display devices used in random display are generally circular or four angle reticulate frames, and also have prompts for special sales.

5, the panel display is actually a change of neat display, and it is also a sense of quantity of goods. Generally, it is stacked in a single style and arranged in an orderly way. The bottom of the carton with merchandise is cut into a tray and left behind, and then stacked up in a tray. This can speed up the speed of display and display, and to a certain extent, prompt customers to buy in bulk.

6, location display refers to the fact that certain commodities are not changed after they have been identified.

Products that need to be displayed are usually famous brand names. Customers purchase these goods with high frequency and large purchase quantities, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.

7, associated display refers to the display of different kinds of complementary clothing.

With the complementarity of commodities, customers can also buy the next item when they buy a product.

It can diversify the overall display of stores and increase the probability of customers buying goods.

Its application principle is that commodities must be complementing, breaking the distinction between commodities and expressing the actual needs of consumers.

8. Comparative display will classify the same commodities according to different specifications and quantities, and then display them together.

Its purpose is to stimulate the desire to purchase by making use of the price differences between different specifications of packaged goods, so as to make it buy decisions because of low price.

9, classify display methods according to the quality, performance, characteristics and use objects of customers, and display them to customers.

It can facilitate customers to compare and choose between different colors, quality and price.

10, island display at the entrance, middle or bottom of the shop does not have a central display rack, and a special display booth is arranged.

It enables customers to view the merchandise displayed in four directions.

There are many kinds of equipment on island display, usually with platforms or large net goods baskets.

Island display equipment can not be too high, too high, it will affect the entire shop's space vision, but also affect the customers from four directions on island display merchandise perspective.