Market Competition For Luxury Children's Clothing Is Increasing Rapidly.

In 2011, we found a clear trend that international costumes have extended their tentacles to children's clothing industry, such as NIKE, ADIDAS, BabyDior , D&Gbaby , ARMANI Junior And so on will extend the antenna to the field of luxury children's wear. This means that the luxury children's wear market will be more complicated in 2012.

　 High-end, luxury children's wear brand will be born

With the increasing competition in the middle and upper class children's wear market and the increasing consumption level of people, the fine differentiation of children's wear market will be further expanded in 2012. Not only will there be a large number of enterprises in the infant clothing or teenage clothing market, the brand of children's wear will also be born, but the brand of high-grade or even extravagant children's clothing will also emerge as the times require. This is not only a good opportunity for foreign brands to enter, but also an opportunity for children's brand new entry and opportunities.

In 2012, when children's clothing was paying attention to affordable prices, the service of the brand entity terminals and the convenience of online shopping became the new trend of children's clothing consumption. On the one hand, experience marketing enables children's life hall to come into being and is accepted by mature brands. On the other hand, Internet marketing allows shopping websites. B2B , B2C Even to the extent that C2C Become a new channel choice for children's clothing brand management. As a matter of fact, the luxury children's clothing of the tea mountain is very hard because of its relatively high price.

"This is also related to the marketing strategy of enterprises. Take Dongguan as an example, the city of nearly ten million people can accommodate supermarkets with luxurious children's clothing brands, and is not home to 1~2. " Dongguan Clothing Industry Association believes that even the capital of Beijing, this luxury brand children's clothing sales are not very good.

　　 The concentration of luxury children's clothing is still not high.

At present, the pattern of children's clothing market in China is roughly the same as that of domestic and foreign brand children's clothing. Only 50% of the market share of domestic manufacturers occupy 30% of the brands, and most of them are in the one or two and three categories of urban markets; 70% are in a state of no brand and widely distributed in the rural market. Almost all of the foreign brands occupy 50% of the market share in the first tier central cities. Although there are also children's wear brands in the one or two or three or four markets, and children's clothing brands in different districts, so far, the brand concentration of children's clothing is still not high, which provides an opportunity for the reshuffle of children's clothing brands in the domestic market in 2012, and also makes the birth of the leader brand possible.

The clothing industry association of Dongguan revealed that despite the fact that there are more than 20 famous brands of children's clothing in the town of Cha Shan and Humen Town, which have a high degree of brand name and children's popularity, the price of children's clothing is generally between 600 yuan ~800 yuan and even 1 thousand yuan. However, reporters learned that the brand children's clothing compared to other general brand children's clothing, sales are smaller.

　　 2012 luxury children's clothing industry should control four major resources.

The clothing industry believes that it is first to familiarise themselves with the rules of the Nuggets Game to open the password of the Nuggets children's clothing industry in 2012. In fact, from the theoretical point of view or from the market feasibility, children's clothing is undoubtedly a new growth point in the clothing industry and the clothing market. But for the new entrants, is the market of children's clothing as bright as it appears? What are the risks and challenges faced by children's clothing brands in 2012? How to unlock the codes of the 2012 children's clothing market?

For the Dongguan brand children's clothing, whether to enter the luxury brand children's clothing or have the ability to March, the Dongguan clothing industry analysis says: "at present, pepco With abundant financial resources and high popularity, to some extent, it has the ability to get involved in luxury brand children's clothing. However, for the first time, the status quo of positioning the high-end brand children's clothing is very difficult, but it does not rule out its possibility of success in the future.