Analysis: New Trend Of Shoe Material Industry In 2012

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What are shoe suppliers doing in 2012?

1. Product trend

Trend 1: environmental protection materials are attracting much attention

Over the past two years, shoe suppliers have paid more attention to the creation of environmentally friendly products.

Lai said that the competitiveness of the leather industry is vulnerable to pollution and environmental constraints.

In order to reduce the pollution of leather in production process, Huachang leather is actively introducing foreign advanced production equipment.

In addition, enterprises have set up waste water, waste gas recovery devices and sewage treatment equipment in the production workshop.

"Some of our businessmen are well-known abroad.

Trend two: focus on improving product technology content

"Brands like us, such as Adidas and Puma, all have high requirements on the functionality of materials, and pay attention to the technological content of products.

To this end, we have set up a dedicated R & D department, and developed products with high technology content such as nanometer. "

According to Lai manager, the requirements of most adult sports shoes brands are super light, ultra-thin, no car seams, and outdoor shoes have higher functional requirements for products.

In 2012, Huachang group will introduce new materials with super light, ultra-thin, no seams, green and environmental protection functions.

"This material can be glued without pressure, and then pressed by pressure."

Interview manager Lai told reporters about this new material and a sample shoe made for Nike.

Trend three: products are more fashionable and flu.

"This is the highlight of our shoe fair. The traditional material is very thick, but this kind of material is very thin, it has wear-resisting performance, colorful fashion and dynamic."

According to Lai manager, with the consumer's pursuit of new fashion trends, shoe companies also attach importance to the research and development of tidal products. Therefore, the shoe leather design should keep pace and become increasingly fashionable.

"We have some popular colors, with stereoscopic effects, and the change of color embodies stereoscopic and fashion sense."

Lai said, now Anta and XTEP have specialized R & D centers to develop running shoes or sports shoes. The products are light and comfortable, which can highlight the brand and athletic personality.

The high requirements of customers mean that suppliers should also improve their capabilities.

Trend four: product innovation awareness

In 2011, the leather market continued to maintain a steady pace of development. Lai said that traditional products have been saturated, and only by constantly innovating materials can we enhance the development space.

In 2012, shoe leather enterprises could not follow the traditional mode if they wanted to develop. They had to go out of their own way of innovation.

Now, the cost of enterprises has been rising, including raw material costs, human resources costs and logistics costs.

In the market competition, customers constantly press the price of materials, so the profit margins of suppliers are shrinking.

Without the development of new materials, it is difficult for enterprises to survive.

Therefore, enterprises should maintain "people without me, people have my advantages, people turn to me, turn to" way of thinking, and constantly look for breakthrough, to do the service in place and enhance the added value of products.

Trend five: independent research and development capability upgrading

According to Lai manager, the former shoe material enterprises are mainly connected with the purchasing personnel of the brand to see if there is any relevant production technology and reasonable price, and now they are directly butted with the brand research and development personnel, providing them with materials and making them choose.

Therefore, now the shoe material supplier's independent research and development ability can enhance the initiative.

"They have general directions and requirements. We will provide corresponding materials according to their conditions, or we can provide the latest research and development materials, and they will further develop the design according to the characteristics of our materials."

Said Lai manager.

Trend six: speed up the branding process

In the past, shoes and leather enterprises were basically production and sales enterprises. As long as they were able to take orders, the brand must be launched now.

According to Lai, the supplier's brand awareness will be stronger in 2012.

"Shoe companies are taking the road of branding. They need to cooperate with well-known brand materials suppliers to achieve strong alliances."

Lai believes that in order to win the brand, enterprises must attach importance to improving the technological content of products, ensuring product quality, and promoting the promotion of brands at the same time.

Two, channel trends

Lai Dean: will pay more attention to network sales channels

Website platform plays a great role in promoting brand and promoting product sales.

"We display new materials through the network platform," Lai said.

Many customers, especially foreign customers, are contacted by online channels. Then we send samples to them to see if customers feel satisfied, we can reach a cooperative relationship.

According to Lai manager, new product display and image processing technology include scanning, shooting and color processing.

Shoe materials have magical effects, reflective, luminous and 3D effects. If they are not handled well, there will be no way to display these effects.

Three, talent trends

Tong Guangwu: competition for talents in shoe material industry is fierce.

Trend 1: recruitment environment is relatively optimistic.

In the first half of 2011, shoe material industry was still in a state of labor shortage. In the second half of this year, some enterprises in Wenzhou went bankrupt, some workers moved back to coastal areas, and the shortage of labor in Quanzhou shoe material enterprises eased slightly.

However, in order to better cope with recruitment problems next year, suppliers have taken relevant measures.

Tong Guangwu, executive manager of Baxing shoe material Co., Ltd., has a deeper understanding of the recruitment problem of shoe material industry. He has been responsible for the recruitment work all the time.

Young manager believes that although the recruitment environment of shoe material industry is relatively optimistic, the competition among shoes manufacturers is still fierce. Therefore, shoe material enterprises still need to do well in various countermeasures: first, improve the welfare benefits of employees, such as giving employees related subsidies, reimbursement of road fees and so on, mobilizing the enthusiasm of their employees; two, striving to retain the old employees, generally speaking, recruiting new employees every year should be re trained, virtually increasing a lot of workload, while the old employees are familiar with the company environment and work efficiency is also high.

Therefore, enterprises should first retain old employees, recruit new employees, and three, stabilize middle management.

There is no change in middle management, and the mobility of employees will be relatively small.

Four, recruit skilled workers through talent network.

Trend two: rising labor costs, pressure on Enterprises

Now the manpower cost is getting higher and higher. The average annual rate of increase is 10%. Compared with 2010, the average labor cost increased by more than 15% in 2011, and the wage increase of some workers reached 20%.

Coupled with the increasing cost of raw materials, shoe factories are facing great pressure. Therefore, they must be reduced by other means, otherwise they will be difficult to survive.

First, process pformation.

The traditional process is reintegrated, shortening the production line, simplifying the process and reducing the number of employed personnel.

For example, after the process is reformed, 2 or 3 people can complete the process before, and now only 1 people can complete it.

Two, adjust raw materials and their prices without blindly placing orders.

To meet customer's standards, we should try our best to meet the needs of customers. If customers are too harsh, demanding high technology and lowering prices, we must communicate with them.

I really can't, I can't give up. "

Said the boy manager.