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Integrity Management "Cast" Core Competitiveness Of Chinese Shoe Enterprises

2012/3/26 8:46:00 11

Competitiveness Of Clothing And Footwear Enterprises

"The two brothers are good, ah, crabs big, ah, a few legs", the sound of the game on the table again came out from the private room. Then, the drunken shoe company boss walked away, and rickety told each other, "brother, your business is my business, big brother, I helped."

Yes, in China.

Sincerity

It has evolved into a "wine talk" on a wine table. How can we trust this kind of "integrity"?

Confucius said: "people without faith, do not know how they can.

A big car without a car and a small car is not a good thing. "

"Sincerity is the foundation and sincerity is the foundation". In today's rapidly developing society, the market economy is the credit economy, and the market competition is fair competition.

China's footwear industry has been developing for decades. The industry has gone through too many ups and downs, the European debt crisis and the financial crisis have attacked many enterprises and consumers.

2011, Wenzhou

Shoe enterprises

The phenomenon of running tide is the best example of the lack of credibility in China's footwear industry, which reflects the breakage of the "integrity chain" in China's footwear industry.

It is a precious credit system that is directly related to Chinese shoe manufacturers.

Some people have described honesty and credit in this regard: "honesty is what we boil out. We must be patient and endure."

Indeed, honesty is not an immediate choice, but a cumulative accumulation.

As we all know, since the financial crisis,

Shoe industry

After a new round of shuffling, the market has also seen many changes. Due to the shrinking and unrest of the international market, the importance of the domestic market has become more prominent.

Therefore, in the shoe market competition is increasingly fierce, the traditional marketing means is difficult to break through many brands, and integrity marketing is inevitable.

Good faith management is the core of shoe enterprises' development.

Competitive power

In the west, credit management is called "the most effective management measure for enterprises to produce direct benefits". As a passport for shoe companies to base themselves on the market, integrity has molded the core competitiveness of enterprises.

Enterprises are a collection of resources. Once the resources of enterprises are scarce and difficult to imitate, they also have the value of competitiveness.

As experts from McKinsey, a leading international consultancy, think, it is difficult to duplicate and bring tangible or intangible assets that can bring competitive advantage to enterprises, which is the key resource to create competitive advantage.

In the resource collection of shoe enterprises, the integrity of the ethical level has become the core competitiveness of enterprises because of its unique impossibility.

With the process of economic globalization and networking, competition among enterprises is no longer a mere product competition or capital competition. Instead, it is the competition of intangible assets such as brand and reputation.

We know that honesty is the best way to manage the market. Integrity is the key to success of a shoe company in a market economy. Honesty is the soul of an enterprise, the image of an enterprise, and the source of life for an enterprise.

Of course, honesty depends not only on the moral self-discipline of enterprises, but also on the moral self-discipline of enterprises.

market

Perfection of order.

The government should give more support to laws and regulations, encourage and promote the development of credit management enterprises, so that those who are lucky enough to act in an untrustworthy manner should be punished, with a strong deterrent to ensure the smooth development of the whole market activity.