Us: Zippo Apparel Will Enter China Market

US local time March 17th, the famous American lighters manufacturer Zippo Manufacturing plans to have its own American characteristics. Clothes & Accessories Products are introduced into the Chinese market.

It is reported that the family business, known for its production of windproof metal lighters, is launching a series of men's clothing and accessories with American style. At present, Zippo owns only one dress in the United States. Exclusive shop But it plans to build 5 flagship stores in China at the end of this year. The 5 flagship stores will be located in Beijing and Shanghai, and the first store in Beijing will open in September this year, said Mr. George Duke, the president of the company. In addition, Zippo also plans to add 50 stores to China's first tier and second tier cities by the end of 2015.

It is understood that Zippo began exporting to the Asian region about ten years ago the lighters with American flags and Eagle designs on the surface, and this store expansion plan will undoubtedly open a new chapter for its transformation. The company's annual sales volume in 1986 was $70 million, and this figure surged to $100 million in 1996. Currently, its total business volume, including two domestic and foreign markets, is stable at around us $200 million. Apart from the US, China is the largest international market of Zippo, accounting for 10% of its total global turnover. Last year, Zippo performed very well in the Chinese market. Sales volume An increase of 50% over the previous projected sales target of US $10 million. This year, the company expects sales to grow by 10% over the previous year.