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Insiders Pointed Out: There Is No Discount Price For Real Online Shopping Luxuries.

2012/3/22 9:49:00 5

Online Shopping Luxury Market

  

Luxury goods

Online shopping is experiencing "Waterloo".

Recently, the World Luxury Association released a survey report, nearly 60% of respondents do not want to buy more than 5000 yuan on the Internet items.

The reason is that many netizens believe that the luxury of online shopping is too costly.

Insiders pointed out that there is no such thing as "discount price" in real luxury goods, so it is suggested that netizens should not buy luxury goods online easily.


 

True luxury has no discount price.

online shopping

Luxury goods become complaints hit areas


Reporters found on many luxury shopping websites that the price of top brand products such as OMEGA sold on the website was even as low as 1.

For example, the OMEGA constellation sold on a website loves the commemorative version of the Rome scale watch. The price tag is only 1889 yuan, and the diamond insert is only 2188 yuan.

In fact, in the physical shop counters, the price of OMEGA constellation series watches is basically around thirty thousand or forty thousand yuan.

The price gap is so large that people can not believe the authenticity of online shopping items.


Apart from the above products that can see the problem, luxury products sold by some group buying websites are also puzzling.

The Yangcheng Evening News reporter saw on a well-known group buying website that the purchase price of the automatic meter group of OMEGA constellation series 38 mm is 35999 yuan, which is 23.1% off of the market price of 46800 yuan and 10801 yuan saved.

Although the website claims to have "100% genuine guarantee", "7 day return guarantee" and "shopping without worry" and other shopping guarantees, the website also gives a special hint: "because of the particularity of the commodity, OMEGA goods are not acceptable for non quality reasons."

In addition, the website has special description for the return of watches, requiring watches to be "brand new, no film removed, worn and changed".

However, if the watch has not been removed, how can it identify its true and false?


In this regard, people who are engaged in luxury goods sales have pointed out that the top brands that can really be called luxury goods are very strict in price management in the global market, and there is no so-called "discount price". Therefore, it is suggested that consumers should not trust the "special discount price" from some websites.


Online shopping has become a serious complaint for luxury goods


According to statistics from the World Luxury Association, from March 15, 2011 to March 15, 2012, 3756 complaints of luxury brands were received, and consumers' problems focused on the authenticity and controversy of commodities.

In the current electronic commerce, many websites selling luxury goods are called insurance for products. If consumers prove that they are not genuine goods, they can get compensation in accordance with the law.

However, how to prove whether it is a genuine product is a difficult problem.

It is understood that at present, the major luxury brands are reluctant to provide identification and inspection for goods purchased by non stores, while China's industrial and commercial and quality inspection departments only carry out quality inspection for goods with quality standards.

According to a survey by the World Luxury Association, 17% of respondents said that online shopping luxuries had encountered counterfeit goods and refused to try again.

In addition, many Internet businesses have set up heavy barriers in the return link, making it harder for consumers to safeguard their rights.


In addition, the World Luxury Association official said there was no basis for identification, and the e-commerce market would encourage counterfeit luxury goods.

market

The biggest victim of counterfeit products will be consumers. It will also be particularly harmful to the development of luxury e-business websites.

A spokesman for the Ministry of Commerce has also said that although there are some developing problems in the field of online retailing, the basic situation is controllable.

The Ministry of commerce is drafting and promoting the regulation of online retail management as soon as possible to further regulate online retailing.

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