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What Should We Pay Attention To Proxy Outdoor Products?

2012/3/13 20:47:00 5

Beijing people's etiquette education does not need white socks to match black shoes into Nanjing's Xianghe street. It has become an outdoor street for lovers.

Human soul

The outdoor stores, such as the Tianya and the native people, have surrogate some famous foreign brands, especially the famous clothing brands in Nanjing.

Agent

What should we pay attention to when choosing which brand of outdoor clothes to be represented? Yesterday afternoon, Cui Zhengping, President of the famous American outdoor leisure wear expert, and President of Weisha China, reminded us that the agent brand must be viewed four times, that is, looking at the market, looking at the brand, looking at the products, and looking at the products.

team

。

"First, agents must look at this category.

market

Is there any prospect of development and possibility of growth in China? Is it necessary and irreplaceable in our business? "

He said that if the product is similar to other outdoor brands, its chances of being based will be very small.

Next comes the brand.

Agents must investigate whether the success of the outdoor brand in foreign countries can also be successful in China.

Agents must combine the characteristics of Chinese consumers with Chinese people's understanding and cognition of brands to choose a brand. Localized products are easier to enter and have more room for survival.

At the same time, we should have an in-depth understanding of whether brands enter China in depth, and whether they can act as long-term partners.

Look at the product again.

To know whether the product has a complete production line and how many new products can be launched in each phase, where are its selling points? Cui Zhengping found that most outdoor clothing retailers have the characteristics of functionalization and fashion, and the target consumers are more targeted at the high-end crowd who advocates outdoor leisure life.

Finally, look at the team.

Agents should have an in-depth understanding of brand strength and personnel composition.

To investigate whether the brand is a professional, stable and powerful team, whether there is an excellent R & D team, what the corporate culture is, whether the company's business philosophy is unique, and whether it has loyalty to its retailers.