Local Shoe Enterprises Need To Strengthen Their Brand Awareness

To some extent, the competition of enterprises is brand competition, but in the market competition environment, the brand awareness and development level of local enterprises are quite different from those of international brands. As for the brand building of private enterprises, Ding Shizhong, a forerunner of Jinjiang brand, believes that under the current market economy conditions, the state's support for the brand of private enterprises is quite necessary.

Our country Implementing market economy The late start of joining the WTO, the short time to participate in global competition, the lack of understanding of the brand economy by the society and enterprises, the weak awareness of many enterprises' brand, and the fact that the enterprise's own brand is facing many difficult problems in terms of capital, talent and marketing network. Quite a few SMEs are still in the stage of OEM production for other brands. Distribution channel And brands are all owned by others. These enterprises are unable to create their own brands because of their own ability. The promotion of product level and brand value can only rely on others and have to dress for others.

Statistics show that in 2010, the performance of private economy in China increased in terms of scale expansion, core competitiveness, management level and profitability.

2010 the total income of the 500 private enterprises in China is 6 trillion and 983 billion 298 million yuan, with a total household income of 13 billion 965 million yuan, an increase of 48.15% over the previous year. The total assets reached 5 trillion and 881 billion 978 million yuan, with a household average of 11 billion 764 million yuan, an increase of 51.32% over the previous year, a total tax of 273 billion 589 million yuan, an average household tax of 547 million yuan, a 53.73% increase over the previous year, and employment of 547 million persons, with the average household staff reaching the number of 273 billion 589 million people, an increase over the previous year. Suning Appliance Group, HUAWEI Technology Co., Ltd. and Byd Company Limited have more than 100 thousand people.

2011 of China's top 500 private enterprises, 10 enterprises have more than 50 billion yuan in business income, 220 more than 10 billion yuan, respectively, 4 and 97 more than the previous year; the total assets of more than 50 billion yuan have 14 enterprises, more than 10 billion yuan of enterprises have 14 households, respectively, than the previous year increased the number of households and the home;

Ding Shizhong suggested that the government should Strengthen publicity And guidance to enhance the awareness and enthusiasm of private enterprises in creating brands. We should intensify policy support to enterprises that create their own brands. First, increase the amount of national special funds, and better support enterprises to develop their own brand. The two is to require local governments at all levels to set up special funds to support enterprises to develop their own brands, and establish brand development funds. The three is to give preferential policies to the enterprises that create their own brands on taxes and fees, especially to cultivate key industries, key enterprises and key products. We should do a good job in developing the brand economy for private enterprises. By creating national brand names and striving for international brand names, we can enhance the visibility and recognition of brand enterprises and brand products in the international market, and then enhance the core competitiveness of enterprises.