On The Occasion Of Listing, &Nbsp Is Suddenly Prosecuted; Time Points Are Chosen Behind The Scenes Nike Or Profit.

In the wake of a wave of unrest, the IPAD storm has not subsided. In February 23rd, former US basketball player Michael Jordan announced that she was going to sue in Chinese courts.

In February 26th, Jordan sports made a formal response: "Jordan sports did not deliberately use the name of Michael Jordan, the name of Jordan sports enterprise enjoys the right of trade name, and enjoys the exclusive right to" Jordan "and other registered trademarks, and is protected by the law of our country.

Jordan sports respects the sports achievements and contributions made by Michael Jordan in basketball field.

As of that evening, Jordan sports has not yet received any notice from any court at home and abroad.

Whose "Jordan"?

It is understood that Jordan sports began to use the Chinese "Jordan" as the company's trade name since June 2000. The name has been approved by the State Administration for Industry and Commerce and registered by the Quanzhou Administration for Industry and Commerce in Fujian province. The Chinese "Jordan" and graphics are used as registered trademarks.

Over the past 20 years, Jordan sports has registered more than 100 defensive trademarks which have not been used for safeguarding intellectual property rights and brand expansion.

Among them, the "Jordan" graphic and Chinese character trademarks were respectively recognized in 2005 and 2009 by the Trademark Office of the State Administration for Industry and commerce as "well-known trademarks in China", which have been well known to consumers.

In the past 20 years, Jordan sports has invested billions of Yuan directly and indirectly in brand building.

Jordan sports law consultant pointed out that Jordan sports enjoys the right of trade name to the enterprise name, which is in conformity with the relevant laws and regulations of the general principles of civil law, the regulations on the registration of enterprise names, the implementation measures of enterprise name registration and other related laws and regulations.

In fact, since the establishment of Jordan sports in June 2000, Michael Jordan has never objection or contact with Jordan sports about his name and the Chinese "Jordan" registered trademark. Jordan sports has also been paying attention to various occasions and has no direct relationship with Mr. Michael Jordan, and emphasizes that there is no commercial cooperation with Mr. Michael Jordan.

A strange time point

At the same time, it is doubtful that MichaelJordan chose to apply for the first sports application in Jordan.

According to the announcement, "Jordan sports began to use Chinese" Jordan "as a company's trade name since June 2000, using Chinese" Jordan "and graphics as a registered trademark. In the past 12 years, for the purpose of safeguarding intellectual property rights and brand expansion, Jordan sports has also published more than 100 defensive trademarks which have not been used.

Moreover, Jordan sports enjoys the exclusive right to the enterprise name in accordance with Chinese law, and also has the right to exclusive use of trademarks for Chinese "Jordan" and other registered trademarks. These rights are protected by Chinese law.

Chinese 'Jordan' and graphic trademark were identified by the State Administration for Industry and commerce as "China's well-known trademark" in 2005 and 2009, which have been well known by the vast majority of consumers.

Jordan sports has been developing in China for more than 10 years, and sales in 2010 amounted to nearly 3 billion yuan.

At the end of 2011, Jordan sports successfully passed the examination and approval of the issuance examination committee.

At the critical moment of Jordan sports office's listing, Michael Jordan filed a lawsuit which aroused public doubts.

At the same time, the reporter learned that in 2002 and 2007, Nike company, which had long term cooperation with basketball star Michael Jordan, had objections and reviews for Jordan sports application for registration of eight defensive trademarks, all of which were rejected by the trademark review board.

At that time, the ruling of the Trademark Review and Adjudication Board said: "the athlete Michael Jordan has a certain reputation in the field of basketball, but" Jordan "is a common surname in Britain and America." Jordan "does not have a unique correspondence with the athlete Michael Jordan.

As we all know, the "Jordan" brand has been registered and operated in China since 2000. Why does this lawsuit start only now? Why did Jordan not ask questions when Jordan sports announced the brand registration? From 2000 to 2012, there was 12 years. Why did Jordan not file a lawsuit? This can not help wondering whether it is true that in order to safeguard consumers' right to know, it is not misleading or otherwise. {page_break}

Trademark registration is considered to be a conventional means in international commercial competition. Japan, the United States and Germany are recognized as "market economies". Their legal system also supports who first registers who owns the rights and interests, indicating that trademark registration is an international practice, not a special feature of China.

As early as more than ten years ago, China's well-known trademarks have begun to rush in foreign countries. For example, "Tongrentang trademark" has been snatch from enterprises in Japan, the United States, South Korea, Holland, Norway, Sweden and many other countries since the end of last 80s.

This rush is also protected by law, which has frustrated our overseas sales of national brands.

Earlier media reports said the incident appeared to be a personal act of Michael Jordan, and the fact that it was hiding behind it was Nike, which may be a "means" for commercial competition.

Nike is launching a new generation of Jordan basketball shoes. The new shoe is about to go on sale. At this point, Jordan suddenly brought up a lawsuit.

Michael Jordan as Nike's lifelong spokesperson, the dilution of fame is neither good for itself nor for Nike brand. They need an opportunity to improve the status quo.

Whether the lawsuit can win or not, it is bound to become the focus of attention of the public. After an excellent publicity campaign, Nike supported Jordan himself to prosecute Chinese national brand Jordan.