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Why Does "Er Bao" Of Fur Clothing Have To Be Reborn?

2012/2/28 9:57:00 18

Display of fashion leather in Tong Er Bao Leather City

Tong Er Bao

A small town in Liaoning Province, with its reputation as the "fur capital of China", which has a 80% share of the fur market in China, was once at the brink of collapse due to its disorderly development and simple marketing mode.

What is the direction of the reform? How to establish a fast and low risk financing channel? The local government began to explore with a series of question marks.

Rough development

"China fur capital" lagging behind

As early as the mid 80s of last century, Tong Er Bao had begun batch processing of fur and leather trousers, and almost every family was a participant.

In the mid 90s, it was the peak period of the development of leather industry in Tong Er Bao, and a number of leather garment enterprises with output value of more than one million yuan were also set up.

The leather products of Tong Er Bao not only sell well in local and domestic large and medium-sized cities, but also sell to more than ten countries and regions such as Russia, Japan, Korea, Thailand, Hong Kong, Macao and Taiwan.

However, throughout the last century,

fashion

In addition to a few large factories, most of the leather industry is made by workshop.

The equipment is simple, the technology is backward, the technology level is low, the production of leather products is not high, the styles are not new, the varieties are incomplete, and the quality is not good.

By the end of the last century and the beginning of this century, the leather industry of Tong Er Bao has been shrinking and the market is declining.

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Change the way of thinking

Realizing Phoenix's nirvana

Compared with Tong Er Bao, the late Zhejiang Haining and Hebei Xinji have gradually developed on the basis of good business philosophy and strong R & D capability.

"Tong Er Bao's weakness is obvious, but Tong Er Bao also has an advantage. Through years of development, there has been a chain of fur and fur industry that is cultured, dyed, processed and sold.

Haining China Leather City is China's most dynamic leather market, with advanced marketing mode and market management experience. If we combine it, we will have complementary effects and lead China leather fashion.

Li Haixin, deputy director of the administrative committee of Tong Er Special Economic Zone, thinks so.

In 2010, the Haining leather city of Tong Er Bao, built by Limited by Share Ltd, China Leather City Limited by Share Ltd, landed on Tong Er Bao.

Many flagship stores in the South followed Haining leather city to invest in the construction of Tong Er Bao. In 2011, the international fashion fur began to enter the city of Tong Er Bao leather. A large number of R & D personnel also went northward.

Innovative lending mechanism

Cracking small and medium enterprises financing difficulties

Under the new competition mechanism, Tong Er Bao began to adjust his thinking and speed up his own reform.

In particular, those who have been educated in the "two generation" are more willing to establish their own in their hometown.

Famous brand

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However, the expansion of operations requires a lot of financial support, and the owners of leather and fur clothing usually develop better and rarely purchase fixed assets. Therefore, they can not provide effective collateral to apply for loans to local financial institutions, and can only rely on private lending.

According to our social survey, by the end of 2008, there were about 100 garment enterprises with more than 1000 mink processed and sold in the second year of the Tong Er fort area, and more than 200 enterprises were producing and processing less than 1000 pieces each year.

clothing

More than 5000 enterprises or more than 300 enterprises, at least 400 households in financial difficulties.

If these businesses fail to get financial support, survival and development will be greatly impeded. "

Jing Bing, director of the rural credit cooperatives of Lighthouse City, said.

In order to solve this problem, after careful investigation and investigation, the lighthouse credit cooperatives launched a new credit loan mode.

After the launch of the "credit guarantee" product, it was well received by the fur processing enterprises in the Tong Er Bao area.

A set of data is enough to illustrate the problem: in 2008, before the launch of the "credit union", the annual loan amount in the Tong Er Bao area was about 35 million yuan. In 2009, the "credit guarantee" was officially launched. In that year, 353 fur processing enterprises and breeding enterprises were added to it, and the loan amount was 187 million 570 thousand yuan. In 2010, the total amount of loans granted to the union was 762, and the total amount of loans was 662 million 400 thousand yuan. In 2011, the amount of joint guarantee loans reached 860 million yuan at the end of 2011 2011, and it was expected to reach 980 million yuan by the end of the year.

There is no default on one lender.

Build China's largest leather industry base

It solved the adjustment of operation structure and small and medium-sized enterprises.

loan

The problem of Tong Er Bao has shown new vitality.

Li Haixin told reporters that today's Tong Er Bao has entered the selection stage from investment.

In the past two years of planning, Hongkong Times Square, Haining leather city two, nitrate dyeing Park, Shanghai square, Italy Rome International Leather City, Rome International Garden and other projects will be launched.

Tong Er Bao in the future will become China's largest leather industry breeding, dyeing, processing and marketing base.

In addition, Tong Er Bao will become a gathering area for high-end leather goods nationwide.