The Promotion Of The Spring Festival Is Silent.

Over the past few days, shops, restaurants and guesthouses in Shanghai and Shanghai have been vigorously promoting the promotion of the Spring Festival.

But the threshold of consumers is becoming more and more sophisticated. It is not really cheap.

So some smart businesses began to use silent sales promotion, implicitly breaking the psychological line of consumers.

Research shows that in the hypermarket, impulse consumption accounts for 40%-70%.

And to stir up your impulse shopping desire is a premeditated display of goods.

Neither can we display the commodities well enough to cover up the key points for the promotion, nor can we pursue pure beauty and let the customers feel that their beauty is unattainable.

In Carrefour, easy buy, Tesco and other hypermarkets, there are two objectives for merchandising. One is to place key commodities, new products, rare commodities and popular goods in the area that customers can see in the door, stimulating purchases.

The two is to provide the latest information of goods, put the latest products in the front and the top, and guide customers in a silent way.

This guidance is also reflected in

Chen also revealed the secret of silent promotion: cheap goods must be sensitive and commonly used products.

Rice, oil, meat and other foods are necessities of daily life. No one can afford it. These products give the impression of parity, leaving customers with the impression that "this store is very cheap," which naturally attracts customers and keeps passengers.

Yi Mao public relations manager introduced that the sales volume can be increased by 1%-2% through the change of merchandise display mode.

Superb merchandising enhances the added value of goods and shows the quality of life.

In Xujiahui east commercial building and other high grade commercial buildings, there is a set rule for how to put a little tie on it. The tie of GH must be rolled into a circle and placed in a small box. The tie of BOSS must be sold on the rack, and the tie of JOOP seems to be laid on the worktable at random.

Just because they uncover the shop's business style: GH is mainly formal dress, tie is placed in the right place, it is a meticulous dress, BOSS and JOOP are leisure brands, tie is sold and sold, and it is the leisure that is expressed.

It is understood that the international famous brands attach great importance to the display of goods. Whenever the new products are listed or changed season, how to match the new fashion styles, how the colors are harmonious, how to make the decorating, how to design the products, and display the display plans to the stores. The stores scattered around the world must "paint the gourd" and make the final results into photographs, and submit them to the headquarters for confirmation.

The headquarters will also dispatch regional commodity divisions, and visit the stores every month or even every week.

Therefore, no matter where the famous brand stores are, the size of the area and the pattern of commodity display are basically a face.

The fans of these brands even know the brand unless they look at the shop name.

According to a manager of Dongfang commercial market operation Department, excellent merchandise display can increase turnover by 20%-30%.