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New Year Wear "&Nbsp"; Custom Fashion.

2012/1/21 16:42:00 21

"New Year's Eve, new clothes".

Shanghai

Recently, the new garment industry has been making a "start".

Yesterday, reporters learned from the Shanghai clothing group customization center that the new clothes made a new record before the Spring Festival.

Down Jackets

The custom-made limelight is the most powerful. The daily customization of Tang suit is more than 200, and the average daily clothing quantity of the down jacket is 8.

Just one phone appointment, tailored and tailored by professional tailors and designers.

On the Moutai clothing center, reporters saw a lot of "repeat customers" who customize Tang dresses and down garments.

"As early as there was su tailor, now upgraded to designer!" Sun LAN and his little sisters, who lived in Gubei, came together to make the purple red velvet cotton padded jacket for the new year.

Because she is an old customer, her personal volume information has been registered in the custom database. Only by calling the latest body change data at any time, can the personalized order be arranged according to the season and field.

It is reported that the customization is different from the ordinary garment, and the thousands of pieces on the latter line are enough for a single version. Every custom garment needs to be printed according to the size and size of each guest. Only experienced teachers can be competent.

Excluding independent cutting and processing, a version cost up to 300 yuan.

What price?

clothing

Customization is the most popular? What kind of clothing is the most popular custom? The survey shows that the maximum price range of 600-1000 yuan is the custom-made demand, and the annual per capita clothing is about 10 per year. From the gender perspective, the proportion of men taking the initiative to purchase is 48%, and the ratio of family members and relatives to help purchase is 32%.

It is worth mentioning that 46% of the users have had the experience of buying custom shirts, while the middle-aged and old female consumers in Shanghai are most interested in custom-made Tang suits. They are very much in pursuit of personalized styles, colors and fabrics.

As the resurgence of the trend of old Shanghai, "Alah" custom made new clothes has become more and more popular.

What's interesting is that many customers who used to customize the customized clothing were "big guys". Because other stores couldn't get the right clothes, they were custom-made.

Before the new year's Eve this year, the new clothing custom began to take the western style route, and often came to a family, a family and a custom dress with color harmony and style matching.