Behind The Clothing Market

　 Changshu clothing City

Brief introduction to Changshu clothing The city now has 35 specialties. market 28 thousand shops, more than 80 thousand business personnel, settled in well-known brand More than 5000, the average daily passenger volume is 300 thousand, the flow of funds is over 800 million yuan, the freight throughput is more than 3000 tons, the annual turnover is 45 billion yuan, and 241 passenger and freight lines have been launched in more than 1000 cities across the country.

Changshu clothing city currently includes "China Men's wear center, China trousers industry center, China Women's wear center, China children's wear center, China. footwear industry The center, China clothing accessories center "6 national names", including a total of 35 professional markets. Garment City specializes in clothing, focusing on the derivative products of clothing products and apparel industry, forming a series of products with complete varieties and specifications, giving full play to the market agglomeration effect. The China Men's wear center is the largest professional market for men's wear in China. The center of China's children's wear is the largest market for children's wear in China. The Chinese trousers industry center has built a major market for trousers in China. The sunshine Rainbow clothing city has built a Chinese brand clothing demonstration base. Marriott International Textile City and Kowloon Accessories Center have built China's fabric, accessories center and China fashion fabric sourcing center.

Behind the success of Changshu Garment City, it is inseparable from its unswerving efforts to explore and innovate the professional market of clothing. Big and all is the key reason why Changshu garment city has been ranked the top of China's top ten apparel market for many years. At the same time, the success of an enterprise is closely related to the strategy of policy-makers. Pan Yun Lai, director of Changshu Garment City Management Committee, has been thinking about the path of professional clothing market transformation and putting it into practice. In recent years, Changshu garment city's great efforts and continuous investment in the field of e-commerce have attracted the attention of the industry. If we dare to do the professional market of "the first to eat crab", can we succeed in the future and earn time to witness.

Changshu Tianhong clothing City

Changshu Tianhong garment city is located in the core business district of Changshu Garment City, with a total construction area of 138 thousand square meters. It now has more than 1000 merchants and more than 3000 business brands, with a large number of women's clothing brands in Jiangsu. Changshu Tianhong clothing city is composed of podium market part and two office buildings. There are 5 floors in the market. There are two stories on the ground floor and 22 floors on the office floor. The market area is about 60 thousand square meters, which is the landmark building of Changshu Garment City in China. The whole market is a modern shopping mall. With the concept of "market oriented environment and market-oriented operation", the wholesale market of women's clothing brand, fashion and specialty is a new wholesale market with the leading management concept and the leading service. It is awarded the title of "Changshu garment city women's clothing center" by the national textile and apparel market alliance. Tianhong Garment City, based on East China and radiating the whole country, has become the largest trading platform for women's wear in Jiangsu, the most prosperous and professional fashion clothing wholesale market in East China.

In 2008, when the Tianhong clothing city opened, its positioning was similar to that of many old clothing markets in Changshu. In the competition with the old market with more than 20 years of historical accumulation, the natural calf of rainbow has not been paid much attention by peers. At that time, merchants basically did not have any decoration for the shops, just as they occupied only one site, and this situation gradually improved with the practice of Xu Weimin, a practical trader in the field of professional clothing, after the end of 2010. The Tianhong clothing city has been re positioned. Tianhong has also been given greater imagination, that is, within two years, Tianhong garment city will be nurturing and maturing, and this mode will be copied, integrated and listed to create the kingdom of Tianhong clothing city's clothing circulation. The future development of Tianhong clothing city, which has many advantages such as price, distance, service and brand number, is worth expecting.

　 Shaoxing China Textile City

The total area of China Textile City is 778 thousand square meters, with a total construction area of 3 million 260 thousand square meters, more than 16 thousand merchants and 19 thousand business premises. There are more than 5 operators in the field, operating more than 3 kinds of fabrics, with a daily turnover of 100 thousand passengers, a daily turnover of 180 million yuan, 76 outlets in the market area, and about 2000000000 yuan in daily deposits. Market transactions continued to flourish. The annual turnover jumped from 76 million yuan in 1988 to 63 billion 453 million yuan in 2008 (including foreign trade turnover of 1 billion 282 million US dollars). It has been the first textile professional wholesale market in China for many years. It is the largest textile distributing center in the country with the largest facilities and the largest variety of operations, and it is also the largest specialized textile market in Asia.

At present, in the aspect of hardware construction, the grey fabric market and the grid market have been opened successively, the scarf Market has completed the investment invitation, and the textile and City warehouse logistics center has been completed and put into use. China's light textile city cluster has formed the five main market regional patterns: the north and the west, the East and the East, with a total construction area of 3 million 260 thousand square meters.

Relying on the market, the annual spring and autumn two season Textile Expo is held, making the Textile Expo one of the most famous exhibitions in China, and has become the focus of the Ministry of Commerce to support the exhibition. Moreover, the tentacles of the textile city have extended to overseas, and the China Light Textile City Dubai office and New York office have been set up.

Behind China's textile city has been developing for more than 20 years, from scratch, from strong to strong, from semi-finished products to finished products, mastering market terminal channels. Behind China's textile city is a strong industrial base, Shaoxing. It can be said that the textile and garment industry has promoted the development of the textile city and led the economy of Shaoxing, and the development of the industry and textile city is also inseparable from the support of the regional government. 5 years ago, when China's light textile city sounded the clarion call for upgrading and upgrading, many people in the industry sweat for the government's decision: will the Textile City yard be too big? Look back today: the market that had been upgraded was not idle at all. Over the past 5 years, the number of merchants in China's textile city has been nearly 50%. Now, the government has put the upgrading project of textile city into schedule. Under the leadership of the government, what kind of answer will be produced in the next 5 years?

　 Clothing market in Jimo, China

The clothing market in Jimo, China, covers a total area of 271 thousand square meters, with an investment of 670 million yuan. It was invested and built by Jimo market construction service center, started in March 2006, and put into use in October 27, 2007, and implemented the fourth relocation of the original clothing market in the past. The market is divided into 5 parts: A, B, C, D and E. If you look down from the air, the market looks like an aircraft carrier, very beautiful. The one or two and three levels are operating areas, four storey warehouses and roof parking lots. There are special traffic ramps on both sides of the market to facilitate small vehicles entering and leaving the market and roof parking lots. The market is equipped with modern facilities, and there are comprehensive service areas, logistics zones and passenger terminals around the market. There are 5993 business operators in the market, 38 thousand of the employees, 90% of the merchandise export rate, about 100000 of the average daily listings, and receive more than 100 visits to the domestic and international tourism tours every year.

Behind the development of the clothing market in Jimo, China, the history is brilliant. Based on the city of Jimo, a famous knitted garment city in China, based on the Qingdao Garment Industrial Park (Jimo) and the "Yi Fa" brand, a large number of well-known clothing brands in Shandong have been cultivated in China's Jimo garment market, which has become a veritable brand incubator. But since 2003, due to the attraction of attracting investment from outside market, a large number of excellent merchants have been lost in the market. However, after repeated upgrading, the repeated demands of the tourist shopping center have brought the market to a new look, and the loss of merchant returns. It can be said that the development process of China's Jimo garment market is a microcosm of the development of China's textile and garment professional market. The specialized market of textile and clothing is the place where the first barrel of gold is taken out in the eyes of the costumes, which represents the currency circulation. How to extend or spread the concept of the first barrel of the clothing market is not only a question for the Chinese Jimo clothing market decision-makers to consider, but also a topic of common concern for the industry. {page_break}

　　 Guangzhou white horse clothing market

The white horse clothing market in Guangzhou was invested and constructed by Guangzhou urban construction and development group in 1991. In 1993, it was set up as the white horse clothing market in Guangzhou. Guangzhou white horse clothing market is Guangzhou's largest and most decorated, the most complete supporting, the most standardized management, the largest volume of high and low clothing market. There are about more than 2000 businesses in the market, including clothing manufacturers and sales companies in the Pearl River Delta region, Zhejiang, Fujian and even the whole country. There are also businessmen from Hongkong, Taiwan and Korea. The white horse clothing market is not only the spot wholesale and retail center of the middle and high grade garments, but also the clothing brand franchise center. Wholesale, retail, sample orders, monopoly agents, chain affiliate and other transactions are available.

It is no exaggeration to say that Guangzhou white horse clothing market is the founder of Guangzhou clothing business circle. The birth of white horse originated from heaven, earth, and nature. As early as the late 80s of last century, Kangle wholesale Street in Guangzhou provided a good model inspiration for the birth of white horse. In 1990, Guangzhou Yuexiu urban construction group built the first modern specialized wholesale market in Zhan Nan Road, and the white horse was also officially born. The first person to eat crabs is hard to avoid. The market has gone through a period of low ebb, but soon with the convenience of China's export commodities fair and railway stations and the two major bus stations, the white horse has risen rapidly. Since then, more and more clothing wholesalers in Guangzhou, all parts of the country and garment manufacturers from Hong Kong, Macao and Taiwan have approached the white horse. In the mid 90s of last century, white horse has become the leader of the wholesale clothing market in Guangzhou. Up to now, the market of Tianma, Ma, BBK, HongMian and the first grade has been gathering. In recent years, because hardware has been unable to meet the needs, white horse invested heavily in several refurbishment, even so, the white horse market can not restore the past glory. The dilemma of white horse is also a problem faced by the professional market collectives. Perhaps the development of regional shopping centers is the general trend.

　 Shanghai new seven Pu clothing market

The new Shanghai QPU clothing market was opened in September 2001. The new Shanghai QPU Investment Development Co., Ltd. was invested in 300 million yuan, elaborately built, covering an area of 7200 square meters, with a floor area of 30000 square meters. It is provided by Shanghai new seven clothing market Co., Ltd., which is professionally managed. It takes the leading management concept of wholesale market in the country, and brings together large and professional clothing wholesale markets of many well-known clothing brands both at home and abroad. The new seven Pu clothing market occupies the leading position of Shanghai's traditional clothing wholesale Street, Cheap Road. The new seven Pu is close to Nanjing Road business circle and looks across the Yangtze River from Pudong Lujiazui. The bus station and railway station are also close. Its commercial atmosphere and traffic environment are hard to find. The new Yangtze River Delta region, which has occupied the East China region, has become the hub of all garment regions.

Behind the old market, the new seven Pu is a new force in the clothing market. Identifying and realizing the way of brand strategy earlier is the key to success. At present, there are more than 100 independent brands in the market, the rest of the merchants are regional general agents, and the overall grades have been improved rapidly. Some of their own brands have broken the old concept of "Cheap Road clothes are not allowed to enter the shopping mall" and successfully entered the high-end department stores. New seven Pu is a successful example from "batch" to "zero". Management, service standardization and continuous innovation are the lasting charm of the new seven Pu clothing market. Many businesses with strong capital strength, wide sales network and pioneering spirit are another core competitiveness of the market. All the efforts have been changed into the real money of merchants. The merchants laughed, but the managers of the market were in trouble. How to break through the innovation and how to improve the efficiency?

　 Zhejiang Tongxiang Pu Yuan woolen sweater Market

The introduction of Pu Yuan woolen sweater market in Tongxiang, Zhejiang, was founded in 1988. After more than 20 years of renovation and expansion, there are 11 woolen sweater trading areas and nearly 6000 retail outlets. From here, the sweater clothing flows to all parts of the country to reach 700 million pieces, with an annual turnover of more than ten billion, and its production and sales account for more than 60% of the total volume of the country. Ancillary facilities include wool raw materials market, wool yarn market, accessories market, knitting technology development center, logistics center, passenger transport center, unloading center, wool knitwear testing center and human resources service center. Ranking first in the same market all over the country, it has become the national information and logistics center for knitted garments, and is the "bellwether" of the woolen sweater industry in China.

Why can it become the "leader" in the same market? The Pu Yuan sweater market in Tongxiang, Zhejiang, mainly relies on the strong industrial foundation of Pu Yuan. Speaking of woolen sweater, people naturally think of Pu Yuan in Tongxiang, Zhejiang province. Sweater has become the pronoun of Pu Yuan. After 20 years of development, Pu Yuan woolen sweater market in Tongxiang, Zhejiang, has become a well known Chinese sweater distribution center and the sweater style, price and information center of the whole country. The annual international wool and knitted apparel Expo has become a major appearance of China's wool knitted apparel brand, a large display of industry development, a review of industrial strength and a great gathering of entrepreneurs.

Beijing Bai Rong World Trade mall

A brief introduction to the Beijing Bai Rong World Trade Center, located in the hub of Beijing's urban transportation, the central axis road and the northwest corner of Muxiyuan roundabout at the intersection of the South Third Ring Road, is a super large wholesale market dominated by clothing and small commodities, and it can be called the carrier of Asian business. Trading commodities include: clothing and accessories, footwear, leather goods and bags, children's clothing and children's toys, sports and office supplies, daily necessities and more than 100 thousand kinds of commodities. It is the most potential commodity wholesale trading and brand promotion center in China.

Behind it, Muxiyuan is located in the core area of the wholesale market in Beijing, and is riding on the South China city transformation. After several years of upgrading, it has changed its way of brand, but there are still many problems to be solved in the transformation and regeneration of the wholesaler circle to the clothing culture business District. At the same time, after more than 20 years of development, Muxiyuan business circle has matured. In the Muxiyuan business circle, many wholesale markets start from the road market. After years of market cultivation, they have their own unique characteristics, and also have a large number of customer groups, which have been recognized and trusted by merchants. Therefore, as a rising star in the commercial circle of the sweet clover, if we want to survive, we must carry out more reforms and exploration in the future. {page_break}

　 Chongqing Chaotianmen clothing market

The Chaotianmen clothing market in Chongqing is located at the junction of Changjiang River and Jialing River in the southeastern part of Chongqing Yuzhong district. It forms a unique large market structure with 5 streets, 7 East-West lanes, and roads, bridges and buildings. The convenience of transportation is always an important commodity distributing center in the southwest. Since 1988, the wholesale market in Chaotianmen has been rebuilt into the market using the original warehouse, and the market officially opened in 1991. The market has an area of 370 thousand square meters. There are 26 trading areas in the market, more than 10000 households and more than 15000 stalls. Thousands of operators are businessmen from other provinces and cities in the mainland. They are the largest wholesale market for daily industrial products in the upper reaches of the Yangtze River. Chaotianmen wholesale market commodities mainly radiate the Three Gorges Reservoir area of Chongqing. At the same time, it also covers more than 200 markets, namely, Yunnan, Guizhou, Sichuan, Shaanxi and even Tibet, which are close to Chongqing. The commodities in the wholesale market are mainly medium and low grade, and the market operation style is changed from wholesale to zero, and gradually changed to wholesale.

Behind Chaotianmen, Chongqing has always been a place where merchants gather. Since ancient times, there has been a reputation for "two or thirteen rivers in the left and right sides." Today, the Chaotianmen market, which has been in operation for more than 20 years, is beginning to upgrade. How to transform the market which has formed the impression of "hodgepodge" in the minds of consumers into a modern clothing trade market characterized by special operation, dislocation management and improving service quality may be a big problem for market managers.

　　 Haining China Leather City

Haining leather city is the largest, most influential and competitive professional market in China's leather industry. The leading market of leather industry in China, the distributing center of leather clothing, fur clothing, fur clothing, leather goods, bags, fur and leather is also the distribution center of leather leather price information, market situation and fashion trend. In recent years, Haining China Leather City has expanded vigorously. Last November 26th, the largest leather city in Southwest China, the "Haining leather city of Chengdu", was built in the modern business integrated functional area of the north new town of Xindu District. This is another action of Haining China Leather City after the first, two, three, four, Liaoning Tong Er Bao and Jiangsu Shuyang Henan Xinxiang in Haining China Leather City. With the strategic deployment and promotion of the professional market of China Leather City chain in Haining, the production and marketing capabilities of Haining leather enterprises have been further improved.

Behind the strong expansion of China's Leather City in Haining is closely related to the brand effect of the professional market. As a cluster of leather industry, Xinji and Tong Er Bao started in the early 90s of last century, and Haining was a little later than two years ago. The 3 industrial clusters are quite comparable. Why does Tong Er Bao, with its resource advantages, sit on the large consumer market in Beijing, Tianjin, Shijiazhuang and Xinji? In recent years, it has not been able to develop Haining with no resources and fur wear. Why Chinese leather chooses Haining?

Because only Haining achieved the government's support for the leather industry's continuity policy. Several governments have continued to support the leather industry and leather city of Haining, so that market managers, enterprises and market operators are full of confidence in the leather industry and market in Haining. Of course, the prosperity and development of Haining China Leather City also benefits from having a good management team. This team is not only the manager of the market, but also the operator of the market, which guides the healthy development of the market and guides the healthy development of the industry.