Local Sports Brands Force &Nbsp; Seize High-Quality Sports Resources.

At the time when international sports brands such as Nike and Adidas were in trouble, China's domestic sports shoes brands took the opportunity to seize the high quality at home and abroad.

It is reported that this is the fourth time Anta has seized the top international and domestic sports resources this year.

At the same time, local sports apparel brands including Lining and XTEP, including Anta, have been buying overseas famous sports brands this year.

Insiders pointed out that China's local sports brands can successfully seize the top.

Local brands rush to buy international brands

It is understood that this is the fourth time Anta has seized sports resources this year.

At the beginning of this year, Anta signed the world's first woman tennis player Elena Jankovic as spokesperson. This is the first time that China's sports brand has reached the number one player in the world. In June, it became a strategic partner with the Chinese Olympic Committee.

Zhang Tao, vice president of Anta Sports Products Limited, said that the company will expand its business in the near future with the resources of the Chinese Olympic Committee as its core.

It is reported that another PEAK sports listed on the market in Hongkong at the end of September has raised HK $1 billion 700 million. According to Xu Jingnan, PEAK sports chairman and executive director, "the group will continue to enhance its brand image through sponsoring more international sporting events, especially in the international market."

In addition to signing international sports sponsors, local sports brands are also making frequent acquisitions of well-known overseas sports brands this year.

Ding Shuibo, chairman of XTEP international board, said that the company is currently discussing mergers and acquisitions with several well-known overseas sports apparel companies.

Ding Shuibo once said: "XTEP now has about 2000000000 Hong Kong dollars in cash, which can be used for acquisitions and other investments."

Anta spent 332 million yuan to acquire the trademark rights and franchises of Italy's high-end sports fashion brand "Philippe" in China, and in July, Lining bought Kason's brand badminton racket, sportswear, sports accessories and other businesses for 165 million yuan.

Rapid growth of domestic market has become a strong backing.

Insiders pointed out that domestic sports brands can successfully seize the top international and domestic sports resources and benefit from the huge domestic demand market.

According to insiders, the domestic sporting goods market has maintained rapid growth in recent years. According to a survey report, China's sports apparel market will expand by an average annual growth rate of 18%, and the market will reach 149 billion 100 million yuan by 2013.

Since last year, the global financial crisis has been encountered. However, the main business of local brands is relatively small in China.

Reporters found that in the domestic, including listed Lining, Anta and other sports brands, the first half of the year's performance has been outstanding, including Anta's first half year turnover increased by 27.7%, net profit increased by 40.1% over the same period; Lining turnover increased by 32.4% over the same period last year.

In the expansion of retail channels, Lining added 564 stores in the first half of the year, and Anta plans to add about 600 stores in the second half of the year.

At the end of 6 this year, the latest annual net profit of 321 companies listed also showed a 253% rise over the same period last year, reaching 632 million yuan.

PEAK's turnover in 2008 has nearly doubled to 2 billion yuan.