Three Major Industries Of Haining Warp Knitted Leather Home Textiles Are Regional Brand Names.

"Haining

Warp knitting, leather and home textiles are the three major traditional industries in Haining.

In recent years, Haining will foster the establishment of regional brand as an important starting point to enhance the development momentum of the real economy and promote the pformation of the three massive advantages industries to modern industrial clusters. We should focus on the industrial characteristics, enhance the quality as a means, and build platform as a guarantee to actively carry out the creation of "Zhejiang regional brand".

In order to foster the establishment of regional famous brand work, the Haining municipal Party committee and the municipal government have set up regional famous brand work for three consecutive years in the work report of the government, specially promulgated 45 policies and incentives for speeding up the pformation and upgrading of the economy, and defining the quality and strong city construction, which stipulates that the provincial "regional brand" will be rewarded by 200 thousand yuan.

At the same time, the awards such as mayor quality award and standard innovation contribution award were also awarded to quality management, high and new technology, inventions patent, standard innovation, brand creation at all levels and so on, which effectively stimulated the enthusiasm of brand building in various industrial areas.

Ma Bridge warp knitting association actively develops quality integrity education activities in the region, formulating a reward and punishment system and establishing a quality complaint platform; the leather industry association formulating and implementing the enterprise quality integrity alliance standard, putting quality integrity into the first condition of promoting the use of regional brand names; the home textile association and 58 home textile enterprises sign the alliance standard credit undertaking, and the enterprise makes a commitment in terms of product quality and product spot checks.

Taking many measures to improve the quality of enterprises and promoting industrial upgrading is the second focal point for Haining to cultivate regional famous brand.

According to the policy guidance of brand cultivation, the municipal government has formulated the three year plan for famous brand cultivation, highlighted the leading role of famous brand names in enterprises, promoted the cultivation of regional brand names, improved the gradient cultivation system, established the corporate brand cultivation echelon catalogue, and carefully selected 150 enterprises to be included in the planning list.

The relevant departments of the city have formulated and implemented 14 Industrial Alliance standards to improve the overall quality level of the industry.

At the same time, we encourage and guide enterprises to establish modern management system, formulate the three year cultivation plan of the government quality award, select 30 enterprises to be included in the three level government quality award, cultivate and create the plan, take the training of outstanding performance management as the means, guide enterprises to adopt advanced quality management methods, and improve the management level and brand management ability.

At present, there are 4 "China famous brands" in the three major industries of the city, 12 of the "Zhejiang famous brands", 1 enterprises listed as provincial innovative model enterprises, 1 enterprises listed as provincial innovative pilot enterprises, 3 R & D centers as provincial-level high-tech R & D centers, 103 enterprises adopting international standards and advanced foreign standards.

In the process of cultivating the regional famous brand in the three major industries, Haining still insists on improving the construction of all kinds of service platforms.

First, set up a platform for education and training, strengthen cooperation between schools and enterprises, and solve the worries of talents in enterprises.

Haining warp knitting industrial park and Jiangnan University, Donghua University and other co organized various training courses in warp knitting technology to provide front-line personnel for enterprises.

The two is to establish an exchange service platform to solve the problem of enterprise information.

At present, the Haining warp knitting industrial park has established 3 professional websites of warp knitting industry, dedicated to information services of warp knitting and related enterprises, providing timely, detailed and comprehensive information services.

Relying on the website of "Haining China Leather City", leather industry provides information about quality, technology, standards, marketing, price and so on for enterprises, and makes full use of Haining Leather City online trading center to promote products and distributed business information to provide information consulting and e-commerce services for enterprises.

Xu Cun innovative service in home textile industry base has set up R & D center, product testing center, education and training center, information center, product exhibition center and service center, so as to promote resource sharing among home textile enterprises.

The three is to establish the inspection and testing platform of Zhejiang warp knitting product quality inspection center and the national leather quality supervision and testing center, so as to solve the worries of enterprise technology.