Fashion Versus Economy: The Relationship Between Economy And Heels

A woman can be judged from high heels.

Yes, IBM global business consulting service is also starting to enter "gossip time". At the end of 2011, they suggested that the height of women's high heels should be used to predict the future economic trend.

IBM's researchers analyzed data from social networking sites and blogs and found that flat shoes and short heels could mean a revival of the economy.

Consumer product expert Dr. Trevor Davis explained at the results of the press conference: "usually when the economy is depressed, the heel height will go up, because consumers need to turn to more gorgeous fashion as a means of illusion and evasion."

According to the data, the average height of women's heels reached the peak of 7 inches (17.78 centimeters) in 2009, when the economic crisis was most serious. After that, the value continued to decline, from 5 inches (12.7 centimeters) in 2010 to 2 inches (5.08 centimeters) in 2011.

The lower the heel is, the better the economy. People will have doubts. The average height of high heels is lowered. Maybe women just want to simply abandon them.

The link between the height of women's heels and the economic climate can not help but recall the earlier study of skirts and lipsticks as economic indicators.

George Taylor, a professor at Walton business school, has noticed that women's skirts have been getting shorter in 1920s, but they have grown longer during the great depression.

He explained that in a more prosperous economy, women like to wear shorter skirts to show off their expensive stockings, while long skirts are more popular with women in the depression period, because it can cover up women's legs without stockings.

At present, fashion media reports that the trend of women's skirts is knee length. This trend seems to be interpreted according to Professor Taylor's Theory: "the economy may not be good."

A Chinese Business School professor, who declined to be named, said in an interview with our reporter: "there is no inherent logic between the high heeled shoes or skirt, lipstick and so on, and there is a weak link between them and the economic situation."

In his view, "these studies are more innovative and more attractive."