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Luxury Goods Hit &Nbsp In China'S Two Or Three Line City.

2011/12/28 19:39:00 15

Luxury Goods To Catch Up With Urban Patterns

At the beginning of this year,

Prada

The world's 500 media and a number of big star celebrities are gathered at the China Central Academy of Fine Arts art gallery to enjoy the Prada 2011 spring and summer fashion show.

Gluttonous feast

This is Prada's first big show in Beijing after Milan.


After that, the British luxury brand Burberry moved the show to China for the first time. The conference was not only broadcast live in bruberry.com, but also many international TV stations.

On the night of the show, a large number of first-rate stars and top models were brought together.


Then, the Empress Dowager Vivienne Westwood appeared in Shanghai fashion week, Alexander McQueen China's first show, Salvatore Ferragamo Asia's first show and many other big names, and again pushed China to the forefront of the industry.


The huge consumer groups in the two or three tier cities are also the most important reasons for luxury goods.

This year's "2009 China's millionaire brand trend report" released by Hurun, Shanghai, mentioned that 52% of the rich live in cities outside Beijing and Shanghai, and two or three line residents have a high awareness of luxury goods.

Goldman Sachs predicts China will be willing to spend in the next 5 years.

Luxury goods

The number of people will rise from 40 million to 160 million, and the main support will be two or three line cities.


Therefore, giving up China is like giving up the world. This is absolutely not an extreme in the field of luxury goods.

Penetration and strong consumption

potential

The two or three tier city has also become the main battle of the major brands.


Luxury goods

Beachhead

While landing China's tricks, it is not willing to abandon European traditional shopping centers.

Top fashion brands and ultra-low discounts are the main reasons for attracting Chinese tourists.


According to the latest data from Value Retail group's nine European boutique shopping villages, the total sales volume of rebates in the first three quarters of the Chinese market ranked first among the ten largest non European markets.


With the vigorous development of the economy, China has surpassed the Middle East, Russia and Southeast Asia. It has become the largest consumer market for non European tourists in shopping villages. The total sales of rebates in the first three quarters of this year increased by 77% compared with the same period last year.

Chinese tourists ranked five in nine top quality shopping villages in Europe.


 
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