Metersbonwe Competition &Nbsp, P+, Parity Fashion And Luxury Theory Of Fashion
A few days ago, Wang Quangeng, President of Metersbonwe brand, said in an interview: "the whole body luxury does not mean that you understand fashion, and that it is the real fashion to know how to dress and dress with equal value."
It is not just Wang Quangeng who has such an attitude, including
U.S.A
Most of the celebrities from first lady Michel Obama and Oscar after Natalie Portman are fans of this attitude.
Near the end of the year, two brand new stores opened in Chongqing, and their bright lights have a new interpretation of parity and luxury - parity can be fashionable and luxury is not necessarily unattainable.
One is "new luxury" in the image of the buyer's shop, the other is the new parity theory of multi brand image stores. The new shopping idea is waiting for you to take the place.
P+ collection shop
Chongqing
Three stores linked together
On fashion
Last week, international fashion brands such as VERSACE, LOVE MOSCHINO, Anteprima Wirebag and so on, advocated the new luxury concept P+, and opened the new store at Yingli International Shopping Center, Times Square and North City street.
Joe Chen, Dongyu Zhou and Dou Xiao gathered together with celebrities from all walks of life to celebrate the opening of the three stores.
For those who pursue the vanguard trend, it is the fashion intention to show their unique taste and individuality.
The buying shop, which originated in Europe and is popular in Europe, is in line with the taste of Chongqing's Chaozhou people.
P+ presents the shopping fun of fashion buyers.
Shops bid farewell to traditional luxury goods and the same dressing culture, creating a publishing platform for the original works of the global cutting-edge designers, and providing a display space for the special series of luxury brands.
Whether you like gorgeous FURLA, unique A.N.D., or elegant COLOR CARD, sweet LOVE MOSCHINO, or even the ancient Anteprima Anteprima, you can find a good idea here.
New Luxury
Other representatives of new luxury: I.T, MsMo, GIAMMA BRUNS
Proposition: pay attention to brand lineage and traditional luxury.
tradition
The new luxury philosophy pays more attention to the artistic sense, experience and pleasure of the product itself.
Those expensive things can't be bought naturally, but ordinary consumers can also buy "new luxuries". They are famous, and the prices are not cheap, but they can be expected.
The buyers of many luxury brands have become the best manifestation of new luxury with limited, fun products and fashionable shopping experience.
Metersbonwe Chongqing Xinhua International flagship store
Other representatives of new parity: C&A, H&M, UNIQLO
New parity
Proposition: new parity does not mean only the price is cheap. In recent years, the concept of "fast fashion" and "high street" has been highly praised.
The brand of "new parity" represented by foreign brands such as H&M, UNIQLO, C&A and so on has been expanding crazily in China in recent years. They are following the trend.
international
Big designer collaboration special series.
A few days ago, Metersbonwe Chongqing Xinhua International flagship store was unveiled in the Monument for Liberation pedestrian street. Metersbonwe heavyweight guests such as Zhou Chengjian, chairman of the Limited by Share Ltd, Metersbonwe, spokeswoman of the new metropolis series, miss Xu Shunying, and the international art curator Lu Rong were dressed up to see the birth of another landmark in Chongqing.
Xinhua International flagship store is the latest in Metersbonwe.
image
Flagship store is also the largest single brand clothing flagship store in Chongqing.
Nearly 5000 square meters of four floors of the store display the international designer team to build products, every year to Chongqing consumers to provide nearly 10000 single product selection.
Metersbonwe brings its brand new urban brand, TAGLINE, to distinguish between the 18 to 25 year old consumers, and to meet the needs of urban white-collar workers.
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