Shenyang Becomes The "Rising Star" Of Luxury Consumption In China

A few days ago, " Luxury goods The summit in China was held in Shanghai and the 2011 China luxury report was released.

In this report, we should pay attention to the following points: Shenyang As a rising star of China's luxury consumption, it has become the best seller of luxury brands in China after Beijing, Shanghai and Hangzhou. Shenyang ranked fourth, and its luxury goods sales were only two percentage points less than that of Hangzhou, which ranked third.

In November 17th, Hermes entered Shenyang. In November 22nd, MIUMIU limited edition handbag was sold exclusively in Shenyang. In November 28th, Armani opened a new store. In December, HUGOBOSS took many stars to Shenyang Zhuo exhibition. Department store ... These luxury goods brands such as Hermes, MIUMIU, Armani and so on have come to Shenyang to open stores or increase the number of shops. The most high-end brands in Northeast China are Shenyang.

In 2011, more than 30 brands frequently went to Shenyang to conduct public relations activities. Among them, LV, FENDI, GUCCI and other high-end brands also had more than 10 brands. The most popular stars on TV were taking turns to visit Shenyang for brand promotion.

Among the 61 index brands, including clothing, clothing, watches, cosmetics, perfume and so on, 44 are in Shenyang, 38 in Harbin, 30 in Changchun, and Dalian is the 41 most concerned, Shenyang is the largest. Shenyang has become a core city for the luxury market in Northeast China.

The "2011 China luxury report" also shows that most of the assets of the hidden rich in Shenyang and its surrounding areas are over 100 million.

In view of the sudden emergence of luxury goods in second tier cities, Dr. Zhou Ting, deputy director of the luxury research center of University of International Business and Economics, and the chief luxury researcher of "quality of wealth", said that people in the two or three tier cities are more open. Because the northern Guangzhou white collar has a higher life pressure and cost, their buying ideas are open, but they are very cautious when they are restricted by real life. In the first tier cities, consumer groups are gradually rational.