Taobao'S "Double 12" Is Too Crazy &Nbsp; 10 Minutes Sales Of Billion Yuan.

Early this morning, Taobao's "double 12" nationwide rob was officially launched.

Reporters learned that 11 minutes after the first 1 minutes, there are 2 million 700 thousand users "start", just 10 minutes, Taobao turnover has exceeded 100 million yuan.

At 11:55 last night, Miss Wang was sitting in front of the computer waiting for the screen to kill. She looked at the original price of 3999 yuan, the second price of 2999 yuan 8G version of the iPhone4 mobile phone.

At zero o'clock, the webpage was temporarily busy, and returned to normal after 2 seconds, but Miss Wang wanted to kill her cell phone.

In this short two seconds, the reporter learned that Taobao zero zero time spike merchandise has been sold out in an instant.

Reporters noted that, in addition to spike products, all the products of the national mad rush Festival appeared.

In addition, affected by Taobao, Dangdang, also buy websites, Amazon China and other websites also launched corresponding promotional activities.

Dangdang fought against Taobao and even played slogans like "Dangdang net".

At present, Dangdang has confirmed that it will launch "double 12" buying activities with the strength of 50 percent off of the whole category.

In addition, group buying, spike killing, time limit and other super low price activities will not be absent.

Group buying website F group Coca-Cola 5 hair one listen, Nestle crisp shark 5 cents 2, they said, in order to get more users, challenges

Industry views

Frequent promotions or consumers.

In this regard, the industry insiders said that frequent promotions may make consumers lose their freshness.

Although "double 11" promotion has stimulated Taobao's sales, but from the feedback of consumers, whether it is in logistics or user experience, it has not achieved the desired effect, especially the situation that many customers have been delayed by the courier warehouse, which makes many consumers complain constantly.

Therefore, from a long-term perspective, when the sales promotion is possible third times, consumers will not buy it.

Part of the promotion of e-commerce

Jingdong Mall: mobile phones, appliances 2 yuan, 2 fold.

2 yuan, 22 yuan, 222 yuan, 1212 yuan, or 80 percent off, 78% off of the original price.

Double price crazy spike does not open regularly.

All guests: December 8th - 14, winter clothing full of 300 yuan, a direct reduction of 50 yuan.

Amazon China: from December 1st to Christmas, nearly 28 million items of merchandise will form a star studded Christmas gift special with a minimum discount of 50 percent off.

Dangdang: December 12th, Dangdang total category 50 percent off

Gome online shopping mall: 12, SHARP special TV special, online Gome Computer Festival, home appliances, digital cameras, mobile phones and other special selling products special 50 percent off