Jinjiang Sports Industry Thrives And The National Sports Industry Base Is Listed.

The national sports industry base will be listed in Jinjiang, Fujian in December 18th. This is the third national sports industry base set up in China this year.

There will be journalists from the State Sports General Administration, Fujian Sports Bureau and other relevant units, sports industry experts and journalists from more than 50 national news organizations to witness the launching ceremony. It marks a new period of development for Jinjiang's sports industry.

According to the relevant people of the Propaganda Department of the Jinjiang municipal Party committee who prepared the listing ceremony, Jinjiang, as a major sports manufacturing industry in China, possesses 37 national sports brands, such as Anta, XTEP, 361 degrees, Hongxing Erke, etc.

In 2006, the added value of sports industry was 9 billion 80 million yuan, accounting for 18.4% of GDP in the whole city.

Sports industry has become the second pillar industry in Jinjiang after textile and garment industry.

In recent years, Jinjiang has continuously intensified its upgrading of sports industry and improved its industrial chain.

Take sports shoes enterprises as an example, family management is gradually replaced by modern enterprise management system. Anta and Hongxing Erke have successfully listed, and have taken a new step in capital operation, and the level of corporate governance has been continuously improved.

It is reported that there are 12 reserve sports enterprises to be listed in Jinjiang. This is the result of the pition from Jinjiang city government to product quality to brand creation, and then to brand management and capital operation. In the aspect of improving the sports industry chain, Jinjiang relies on the strong foundation of sports manufacturing industry to introduce high-level events and build national fitness system, so as to make the sports noumenal industry such as competition performance, fitness and entertainment develop continuously.

At present, Jinjiang is the only county in the country that owns CBA basketball team. The city has more than 800 basketball courts, 1 golf courses and more than 200 other fitness centers.

In 2006, nearly half of the households in the city had 1 to 2 indoor fitness equipment, and sports consumption accounted for 1.8% of the annual household income.

The strong sports manufacturing industry foundation and the perfect national fitness network provide the conditions for the national sports industry base to locate in Jinjiang, and Jinjiang promotes the sports manufacturing industry's technology and marketing level, improves the sports industry chain, builds Sports City, and then drives Jinjiang's economy and society to achieve all-round, coordinated and sustainable development, which is the source of its application to establish the national sports industry base.

Shi Qingliang, the Propaganda Department of the Jinjiang municipal Party committee, said the Jinjiang municipal government attached great importance to the pillar role of the sports industry. This year, the sports industry leading group, headed by the party secretary Yang Yimin and mayor Li Jianhui as the first deputy group leader and the municipal Party Committee Propaganda Minister Zhang Yongning, has been set up this year. The newly established body is responsible for formulating the layout planning and supporting policies of the Jinjiang sports industry, and coordinating and coordinating the development of the sports industry in Jinjiang.

In this context, in November 20th, the application of the Jinjiang municipal government to the State Sports Administration for the establishment of a national sports industry base was quickly approved.

According to the documents of the Jinjiang Municipal Committee, the reason why Jinjiang applied for the establishment of a national sports industry base is to start from the internal needs of economic construction, focus on innovative development ideas, and foster a driving industry that can drive Jinjiang's economic, social and human development in an all-round way.

Jinjiang believes that the declaration of the establishment of a national sports industry base, which meets the six demands of Jinjiang's path of differentiation and competition and internationalization, has great impetus to Jinjiang's improvement of the sports industry chain, the guidance of enterprise marketing innovation, and the advocacy of the new concept of fitness for all.

How does the Jinjiang enterprises regard the establishment of the national sports industry base?

Xia Youqun, assistant to the president of 361 degree (China) Co., Ltd. believes that the national sports industry base located in Jinjiang will provide a high quality display platform for Jinjiang sports brands, which will bring Jinjiang's sports brand to a gathering effect, including the accumulation of sports marketing resources, the accumulation of technology and the accumulation of talents. This gathering effect will promote the construction of Jinjiang regional brand.

In addition, the introduction of high-level events and the construction of the national team training base will make Jinjiang the focus of national sports, which will provide more marketing opportunities for Jinjiang sports brands.