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Children'S Sports Shoes Market Is Facing Unprecedented Opportunities For Development.

2011/11/23 10:37:00 9

Sports Shoes Market Brand

In November 20, 2011, the Nanjing Youth Olympic Games entered the countdown for 1000 days. The Nanjing Youth Olympic Organizing Committee held a grand day countdown card ceremony in Drum Tower Square, making this grand youth sports event once again become the focus of attention.

This also shows the increasingly vigorous development of China's youth sports events.


In recent years, many new domestic competitions, such as primary school handball tournament, Junior Baseball League, junior tennis championship and junior Hockey Championships, have attracted the attention and participation of the majority of children, and have also promoted their consumption of sports shoes and other sporting goods.

According to the statistics of children's consumption, children's consumption now accounts for about 30% of the total household expenditure.

Among them, children's sporting goods is an important item.

In children's eyes, sports and toys are always indispensable material and spiritual enjoyment.

Relative to the growing saturation of adult sports shoes, children

Sports shoes Market

We are facing unprecedented opportunities for development.


However, at present, China's real professional production movement.

Children's shoes

The number of enterprises is relatively small. Many enterprises design and produce children's shoes with the concept of adult shoes, resulting in a considerable number of children's shoes with thick soles and high heels.

Experts believe that the function of sports shoes is related to the basic protection of children's sports health, such as shock absorption, skid resistance and balance. Therefore, enterprises should specifically study and design the function of sports children's shoes according to the physiological characteristics and movement characteristics of children's feet.


Some excellent shoe enterprises in China have made positive efforts in this regard. They not only focus on children's sports development of professional tennis shoes, professional basketball shoes, professional tennis shoes and other products, but also pay more attention to the characteristics of children's movement in product structure, product function and design concept.

Lining, Anta, 361 degrees and other adult sports brands have also extended their professional sports spirit to the field of children's shoes.

Some experts believe that with the intervention of the new forces, the potential of the domestic children's professional sports market will be speeded up. Under the deepening of the market segmentation of children's shoes, the professional brand will highlight the market competitiveness and become a new force in the market of children's shoes.

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