International Fashion Exchange

Today, in the past and in the past, we are in a new and old crossing.

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Until now, the candidate of Dior's creative director is still a mystery. The latest news is how unexpected is Mark Jacobs, the creative director of LV, to take over.

The Balmain brand has also announced that it will replace the Christophe Decarnin from its original design team, Olivier Rousteing, as the main designer.

Brands such as Gianfranco Ferr, Cacharel, Azzaro, Kenzo and Trussardi also say they are looking for new design leaders.

These ones here

Jean-Jacques Picart, a fashion industry consultant, said: "this change has swept and shook the fashion industry.

Some brands are eager to weed out designers who can't bring customers into shops.

This frequent personnel shock is good or bad? Paris Spring Department Store men and women wear sales manager Tancr Dede Dede said that the shuffle shuffle of the high fashion house is a regular change of periodicity, but this change caused the "Domino domino effect", which amplifies its influence.

In his view, the return of the two digit growth rate of luxury goods has given the big brands a new lease of life, no matter whether they are brand strategies or creative talents.

EdBurstell, general manager of Liberty department store, said, "designers are not good enough for you to sing my debut."

Retailers will not vote for brands with frequent changes in their personnel. They always maintain a unified opinion with their customers, and customers always have their own preferences.

Look at the top fashion houses such as Burberry and Chanel, and they consistently stick to the established brand strategy.

In this regard, Fashion Critic Suzy Menkes also sighed: "today's different past, competing for a battle, we are in another new and old turning point, it seems that anything can happen on your second day of waking up, but bad news sometimes makes a good thing happen."

The most powerful: Mark Jacob's top Dior?

Ever since the Paris fashion week in March, Christian Dior has dismissed all the news from the star designer John gariano who is in the anti racist scandals scandal.

The first to emerge is the speculation that Givenchy Riccardo Riccardo Tisci may succeed. The candidate is Alexander Mc Queen's current design director, who designed the wedding dress and Sara Burton (Sarah Burton) for the new British Princess Kate Middleton.

It seems that Bernard Arnott (Chairman of LVMH luxury group) still wants to find a star designer for Dior internally.

According to the latest news, he is talking with Mark Jacob, LV's creative director, Marc Jacobs, hoping that he will be the creative director of Dior brand.

If Mark and Jacques talk about success, then Jacques will leave LVMH Louis's most profitable brand, Vuitton, which is likely to bring a series of personnel pfers under the group.

Fibi Philo Philo, the designer of the Celine brand, is likely to succeed Mark Jacob as the creative director of Louis Vuitton brand, Phoebe.

The source said the arrangement was not yet fully established, but the Dior team was very excited about the arrangement.

Mark Jacob has been the creative director of Louis Vuitton brand since 1997. At present, he is facing the choice of re signing the contract with LVMH group, and Dior will undoubtedly provide him with another option.

It is said that when Bernard Arnott planned to hire a star designer in 90s, he arranged for Mark Jacob to be the creative director of the Dior brand. At that time, Francois Baufume, chairman of Dior, disagreed with the arrangement, which was not realized.

The most astute: Ralph Lauren's nephew.

For David Lauren, recently, it has been a double blessing for Lauren.

He announced his engagement to the niece and model Lauren Bush of former US President Bush. He just finished celebrating at a farm on Hampton, and immediately received the promotion notice as his best gift to his fiancee.

Ralph Lauren, a 71 year old fashion designer this year, decided to withdraw from the river and give the position of CEO to the young man David Lauren, and of course his nephew, Ralph Lauren.

David is currently the executive vice president of Ralph Lauren brand, and the only one among his relatives who works in his company.

Ralph Lauren is not only an excellent designer but also a successful businessman. His entrepreneurial experience has become the driving force of many young designers.

Over the years, he has worked strategizing, and has successfully listed the company 13 years ago. Today, the share price of retail sales has reached US $12 billion.

Quarterly financial statements also show that the company's total sales increased 33.3% this quarter, which is good news for investors.

Recently, the company has just held an annual meeting. The shareholders voted to change the company name from the original Polo Ralph Lauren to Ralph Lauren, which means that the brand image of the brand will no longer be used in the future.

Ralph Lauren, who is going to retire to go home and reborn for a long time, said that he could not predict and predict the future direction of the brand, but the only thing he could be sure of was that David would play a very important role in it.

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The most abrupt: the talented female assistant turned over.

What is meant by accumulation? Look at Sara Burton, who has worked in obscurity for more than 10 years at Alexander Mc Queen. Even after MacQeen died, she remained obscure. Until an official announcement was issued, her name immediately became a high frequency discussion in the circle.

According to a friend who had returned to work in MacQeen's studio after a period of time, after the suicide of MacQeen, the staff of various departments of the brand had already left, which verifies a sentence of "walking tea cool" by Saint Martin.

Under such circumstances, Sara withstood pressure and completed the formation of MacQeen's legacy in a matter of weeks. At last, many media had already wiped out tears for MacQeen and praised Sara for Sara.

In May 22nd this year, MacQeen's left and right hand Sara Burton officially became the creative director of the brand. Whether it was chairman of the Alexander Mc Queen brand and CEO Jonathan Akeroyd, or Gucci Group Chairman and CEO Robert Polet (the parent company of the Mc brand), they all praised Sara's design talent and leadership ability.

Not long ago, the wedding dress of the princess of England brought Sara a fire. People saw the new man's ability.

The most appropriate: "no seats" designers find a new destination

Olivier Teskins (Olivier Theyskens), who became famous in the first World War of Rochas brand, can be said to have a frustrate fate. She has design talent but does not want to cater to the market. This leads to the fact that after moving to Nina Ricci, she still can not reverse the declining trend of "applause not to win" with the illusion of elegant elegance.

This time, he returned to the fashion world and joined hands with Theory, a brand known for its simplicity and elegance. From the original elegant chiffon dress to the design of a simple and professional women's wear, how many people feel a little uncomfortable.

Some people have dubbed this combination as an "alternative dream", because senior office workers can also afford to wear the clothes designed by Olivier.

Of course, if THEORY can not help improve sales performance, Olivier Teskins still can not avoid the reality of unemployment.

So I still hope that he can closely combine his design talents with the market, and make some "applause and applause" design for Theory, so as to stabilize his career.