China'S Footwear Industry Will Usher In A New Era Of Music Marketing.

Recently, the American country concert hosted by the US embassy in China and the Chinese and foreign cultural exchange center of the Ministry of culture gathered many celebrities to enter, and the most notable ones were those who were not art circles. Looking around Hongkong, Paris, New York and other major modern cities, music and fashion have become a symbol of life in the new era. It is true that in the new era of economic market, the urban population tends to focus more on the enjoyment of the spirit, and at the same time, it also leads to a new round of thinking about the marketing of commodities. How can enterprises stand out from the same marketing competition in today's highly competitive market? This has undoubtedly become a new aspect of enterprise innovation marketing. In this regard, after a round of market tracking, the authorities found that music marketing played an irreplaceable role in breaking through the marketing of brand homogenization. Music marketing has become a major highlight of the current brand marketing.

Music Marketing It's the most dynamic language.

"Music marketing is the most dynamic language of brand development." French marketing expert Bidellis Grete said. As the name suggests, music marketing is a marketing tool with music as the carrier. It is the best language to communicate with consumers and is the most modern way to attract consumers' attention. And in a sense, music marketing has also broken through the traditional visual contact to a great extent. It has imperceptibly strengthened the consumer's memory of the brand by means of sound, and even some enterprises have penetrated directly into the music culture, or regarded music marketing as the best weathervane for the shoe enterprises to take root in the forefront of the market. There is no doubt that the key point of music marketing is to promote a relaxed and natural interaction between consumers and brands, and to leave consumers with profound brand imprint in this process. However, for the footwear industry, it can be viewed from two perspectives, namely, the implantation of the advertising brand of the shoe brand. terminal The layout of music background.

Shoe brand advertising music implantation

As we all know, music is called the most universal of all mankind. fashion Speech, and advertising as a new media carrier. The integration of the two plays an irreplaceable role in brand marketing of enterprises. It is true that "visual advertising + hearing music" can not only promote the deep interaction between brand and consumers, but also boost the initial innovation of brand marketing differentiation. But it is worth noting that the music implanted in the brand marketing advertisement must be consistent with the idea of the enterprise. Regardless of whether the TV advertisement mode or the network video mode is adopted, the requirements in this respect are the same. Although the market is commonly used in the popular Golden Melody implants, and by allowing consumers to listen, try and other ways to determine the initial selection of music tracks in advertising, but in the market "east to play" homogenization phenomenon is also visible. Based on this, the experts have repeatedly stressed that if the tried and ready music songs still can not meet the requirements of brand advertising, enterprises must invite relevant authoritative musicians to customize them in order to make the brand value and the connotation of advertisements complement each other. Of course, besides, music settings in terminal locations are also crucial.

Layout of music background for terminal locations

Music is an indispensable factor in terminal marketing. The layout of the background music in the terminal shop will directly affect the sales of the brand. Therefore, the arrangement of the background music of the terminal place must combine the spirit culture of the brand and the general preference of the consumers in the market to select the most suitable music tracks for the terminal marketing of their own enterprises, so as to maximize the desire of consumers to buy. In addition, enterprises can also use music as a carrier to strengthen the marketing and publicity of other related knowledge of the brand, especially those music songs that are specifically selected for the characteristics of the market consumers, which can fully meet the personalized experience needs of consumers, so as to promote the consumer loyalty to the brand. For this, many domestic sports shoes enterprises have quite good achievements in this respect. For example, Anta, AOKANG, XTEP, Adidas and others all have successfully opened a new journey of music marketing.

Brand introduction into the era of music marketing

There is no doubt that music marketing is the magic weapon of shoe marketing in the new era. Especially in the current fashionable and popular urban market, music marketing can be said to be a cross border, cross regional, cross-cultural trend marketing approach, has become the 80 and 90 generation of the main force of the market to achieve the best consumption experience of a window. Therefore, the use of music marketing can not only easily find the combination of market and brand, but also help to realize the distinctive marketing of brand differentiation. Admittedly, music marketing is an indelible task of marketing in the new era, regardless of whether it is riding on the momentum or continuing innovation. At the same time, we also need the Chinese footwear industry to usher in a more brilliant music marketing boom.