Online Shopping Is Glossy &Nbsp; Logistics Short Board.

November 11, 2011 bachelor's day. Electronic Commerce The market was totally "Crazy": in November 11th, Alipay trading volume in Taobao mall exceeded 3 billion 360 million yuan, 4 times that of the same day last year. buy Disclosure Data show that single day orders exceed 400 thousand orders, an increase of more than 290% over the same period.

However, behind the glossy surface, its logistics short board is also more obvious. An obvious conflict is: when encountering sales promotions such as discount and group buying, logistics enterprises are pipelined. elastic and online shopping Sharp fluctuations in orders cannot be matched.

" logistics It is indeed the bottleneck of China's online retail development, and it will be exposed to varying degrees during the promotion period. But from this year's sales promotion situation, the resilience of logistics has improved significantly. Chen Shou, an international analyst at Analysys International, said in an interview with reporters.

Last year, Taobao's "singles day" activities, logistics serious congestion, this year, the situation has improved, mainly due to the preparation of all parties in the market. "In order to deal with this activity, our company has already made preparations. Recently, a lot of trunk vehicles and sorting operators have been added." A master Wang, who works in a courier company, said. {page_break}

As a matter of fact, as early as August, Taobao mall began to communicate with express companies, and reached 9 collaborate with China express and Yuantong. In November 8th, the State Post Office also called the domestic express industry giant to open a situation closed door meeting and emergency deployment to cope with all kinds of situations. Logistics enterprises have also worked hard to make full use of the emergency measures such as working overtime all night and recruiting temporary workers.

"The one or two time is still OK. If the next activity is operated in this way, it is estimated that the express company will not be able to afford it. Besides, it is not realistic to prepare for every activity several months in advance. " Miss Li, who is keen on online shopping, told reporters.

Obviously, such temporary cramming is not a permanent solution. With the continuous access of traditional brands to e-commerce, the scale of online shopping centers will be bigger and bigger. Moreover, similar shopping festivals will become bigger and more frequent in the future. Whether the logistics industry can bear more online shopping flows can not be underestimated.

It is worth mentioning that logistics has always been a major bottleneck restricting the development of e-commerce market in China. The slow delivery of express goods, the failure of goods to arrive on time, and even the phenomenon of goods being lost, make e-commerce businesses and consumers quite headache. "Its root lies in the shortage of logistics level." Chen Shousong said.

It is understood that at present, the logistics of E - business enterprises mainly have two modes: the first is self - built logistics, buying land by oneself, and building their own warehouse. For example, Jingdong mall spent 100 million of its self built logistics this year. It also has its own logistics. The second is third party logistics, that is, cooperation with partners. For example, QQ online shopping and Taobao mall belong to this nature.

"Self built logistics input is large and development speed is slow, but service is controllable, user experience is good, convenient for two marketing and customer maintenance. The third party logistics development speed is fast, the investment is small, but the docking process is complex, the quality of distribution service is difficult to guarantee. Chen Shousong said.

It is undeniable that in the transformation of distribution mode from traditional to B to to C, modern logistics enterprises also put forward higher requirements. Then, how can the logistics supply chain of online shopping market meet the needs of development? Chen Shou Shou said that logistics enterprises need differentiated positioning to avoid developing space through the way of price war. In addition, we should continue to invest in the construction of IT system.