Hongqiao National Convention And Exhibition Center Will Host China Expo

It is reported that what will the new Hongqiao National Convention and Exhibition Project be like in December this year exhibition hall The reporter at the Shanghai Convention and Exhibition Forum held yesterday learned that after the completion of the National Convention and Exhibition Complex Project, the exhibition area will reach 500000 square meters, and two subways will be directly connected to the underground of the exhibition hall. The exhibition project will host a new China Expo, which focuses on imported and domestic goods Canton Fair make the old and new contrast and complement each other.

Exhibition area: 500000 square meters

In January this year, the Ministry of Commerce signed a cooperation agreement with Shanghai, and the national exhibition project officially settled in Shanghai. China's Foreign Affairs Trade Centre Shanghai World Expo Group and Shanghai World Expo Group, as the main investors, respectively contributed 60% and 40% to establish a limited liability company. In August this year, Shanghai World Expo Group was renamed as Shanghai Donghao International Service Trade (Group) Co., Ltd.

At the Shanghai Convention and Exhibition Forum held yesterday, Dai Liu, the chairman of the company, introduced that the national convention and exhibition project plot is located in Xujing, Qingpu, west of Hongqiao Business Core District. In the future, the project will also be included in the expanded Hongqiao Business District, which is divided into two plots, north and south, with a total area of 1560 mu. The northern plot is mainly for exhibition, and the southern plot is mainly for exhibition auxiliary buildings. The planned building area of the north plot is 1.39 million square meters, including 1.24 million square meters of ground buildings and 150000 square meters of underground buildings.

Dai Liu said that according to the plan, the exhibition area of national exhibition projects is 500000 square meters, and the other 500000 square meters are comprehensive supporting facilities. "After completion, the national exhibition project will reach the level of Hanover Exhibition Hall in Germany, and Shanghai will also become the exhibition center city with the most exhibition hall resources."

Two subways lead directly to the underground of the exhibition hall

Dai Liu said that the national exhibition project will build an exhibition complex consisting of exhibition venues, comprehensive supporting facilities and logistics support facilities, so as to organically combine exhibition and commercial supporting facilities. This landmark exhibition hall will adopt a centralized venue layout to reduce the walking time of visitors. At present, the global collection of planning and design schemes for this project has been completed. The national exhibition project will adopt green and low-carbon technologies such as large-scale solar photovoltaic power generation, and use environmental protection materials as much as possible, as well as energy-saving and environmental protection technologies such as door and window insulation.

After the completion of the exhibition complex, Metro Line 2 and the planned Line 20 will be directly connected to its underground. At the same time, because the complex is close to the Hongqiao transport hub, the transport planning of the venue has prepared a transport guarantee scheme of 400000 visitors per day in extreme cases.

In addition, the national exhibition project will host the "China Expo", which will be held once or twice a year, focusing on imports and domestic demand, and will complement the Canton Fair in Guangzhou. During the closing period of China Expo, exhibitors can also stay in the exhibition hall in the form of regular exhibitions. The national exhibition project will reserve 100000 square meters of exhibition hall for the perennial exhibition area.

Convention and exhibition industry should take the road of specialization

In addition to revealing the latest trends of national exhibition projects, industry experts also use the Shanghai Convention and Exhibition Forum to feel the future trend of the development of the exhibition industry. The economist Li Wuwei pointed out at the forum that in the ranking of 2010 world trade shows, the total exhibition area and number of Chinese exhibitions ranked second in the world, only second to Germany, a powerful exhibition country. According to the prediction, the total area of national exhibitions in 2015 will double from the current 50.5 million square meters to 100 million square meters. However, in the development process of the exhibition industry, attention is paid to the number of exhibitions and quality is ignored. The theme of conferences and exhibitions is the same, and there is a lack of influential brand exhibitions, resulting in vicious market competition. In addition, cities are more enthusiastic about building and building exhibition halls as an image project to improve the city's appearance; It does not attach importance to the software construction of exhibition industry, such as exhibition content planning, talent reserve and organization management.

Yuan Zaiqing, president of the China Convention and Exhibition Economic Research Association under the Ministry of Commerce, also pointed out that the development orientation of convention and exhibition cities and the benefits of industry development in some parts of the country at the development stage of the convention and exhibition industry are worth pondering. Li Wuwei suggested that when developing the exhibition industry, local governments should focus on professional development paths rather than large and comprehensive development methods.