Restart The Russian Textile Market And Test The Wisdom Of Chinese Businessmen
The market has closed and customs clearance has changed. The changes in Russian textile and clothing sales channels in recent two years have tested the survival and survival of Russian and Chinese businessmen.
Strain capacity
。
Insiders pointed out that China's textile enterprises in Russia urgently need an intensive and efficient display platform to bring the polymerization effect of brand competitiveness into full play.
"Since the closure of the container market in Moscow in 2009, the Russian textile and garment market has been rather chaotic, and many Chinese businessmen in Moscow have nowhere to go.
On the other hand, the Russian government has intensified its efforts to crack down on "grey customs clearance".
foreign trade
It's hard for people to get to know the right way, and to do textile and garment business in Russia becomes more difficult.
Wen Weidong, general manager of Guangdong Sili international Limited by Share Ltd, said.
A survey shows that before the closure of the big market, the main business channels of Russian local textiles are: Wholesale made by the federal government.
Management
The wholesalers, federal retail network, regional retail network and retail network in various regions.
During this period, Russia's mature trading platform is not enough, especially in some small and medium-sized cities, which still dominate the trade.
But over the past two years, Russian consumers are increasingly enjoying shopping in shopping malls.
In addition, the opening of more and more new trade centers has become the main driving force for the growth of trade volume.
Although the mainstream trade pattern has changed, according to an interview with the Minister of public service of Russia Embassy in China, Mr. Tao Heng Heng, at present, the market saturation of Russian light industrial products is 60%~70% of demand. Therefore, Russia has a very broad market space, and the prospects for the development of textile trade between the two countries are also very optimistic.
"Changes in trade patterns must be adjusted in a timely manner.
All Chinese businessmen and textile companies investing in Russia need a brand new display platform to bring their brand effect into full play and bring together and enlarge the competitive advantage of Chinese enterprises.
Wen Weidong said.
It is precisely to see the focus of entry into the Russian market. In June last year, Guangdong silk spinning group began brewing in Russia to set up a trading platform to display Guangdong's famous textile products, and the "Guangdong business city" series gradually came to the surface.
While displaying unique Chinese characteristics of silk products and all kinds of clothing products, the trade city also provides logistics, customs clearance, finance, accounting and customer management services to enterprises.
"The sales, logistics and other services provided by the platform are co-ordinated management, so it can save a lot of money for enterprises.
It's like one hundred enterprises to share the cost of operation of the ten enterprises in the Russian market, and enterprises have more energy and resources to create their own brand image, and the aggregation effect of the platform is also reflected.
Wen Weidong said.
Related data show that Sino Russian textile and garment trade is an important part of bilateral trade. In 2007, Russia imported $8 billion 500 million of Chinese textile products, a record high.
After the downturn in the financial crisis, the supply of textile products in China has picked up again since 2011, and the volume of exports to Russia has basically returned to pre crisis levels.
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