Li Guangdou: To Improve Soft Power, We Must Understand Stories.

The power of the mode of parallel meetings of China Fashion Convention: breaking the operation code of the brand

China has no shortage of culture and money, but

I think from the manufacturing industry to the fashion industry pformation, I also have a lot of experience to communicate with you. I am also a brand consultant of China clothing association. I also hope to have a chance to contribute to China's garment industry. Next to President Chen is my college student.

First, let me share with you a micro-blog that I sent before the meeting. The micro-blog was forwarded ten thousand times to see how much the brand negotiated. You still want to buy the brand, the LV price is more than twenty thousand yuan, the cost is only 300 yuan, but after I sent this micro-blog, many people are scolding me. What is your name?

The vegetable sellers knew that the LV package was booming and the luxury car became a status symbol.

Global luxury goods grew by 12%, and China's luxury goods increased by 30%, second only to tax revenue growth.

A few years ago, I mentioned that the clothing brand refinement proposal, the world 5 billion people, we average three clothes per person, the Chinese manufacture becomes the cheap pronoun, I think since the reform and opening up, China's biggest mistake is, has not established the Chinese brand self-confidence degree, the Chinese consumer does not need own brand to be proud.

For example, Pierre Cardin, Rolls-Royce, and card Dan ton also become luxury goods, Chinese people in the brand, whether you admit it or not, I believe that 90% people here are foreign.

Now we are talking about economic pformation. Why is it not sustainable in the first thirty years? Why do we always talk about cultural power? How did we analyze the growth in the first thirty years? We mainly look at three cheap, one yuan cheap, one cheap labor force, and one environmental cost. When the renminbi is worth five yuan to the US dollar, whether the government agrees or disagrees, the RMB will appreciate continuously.

A large number of foreign trade enterprises will die. The global manufacturing enterprises are pferring production bases to Philippines and Vietnam.

Population, due to our strict implementation of population policy in China, and there is no sign of loosening of this policy, there will be labor shortage in China.

Environmental costs, before the village head can open factories, and now compete in any city are real estate, these three factors cause a large number of Chinese garment manufacturing enterprises to face the problem of life and death.

What do you do at this time? The solution I gave you is to strengthen your brand and make a distinctive brand so that Chinese consumers will not be like you when they buy LV. Every time you buy a leather belt, they will be bombed out. Do I say that you are genuine leather? Really, yes, I say you tell me how much a cow is, and get rid of it. A rising power must have its own brand, so is Japan and Korea.

Now many people in the Internet consume Korean clothes.

Is there no future for the garment industry? I think the most promising industry should be the garment industry, not the real estate industry. The Chinese garment industry has made 1 billion very successful.

Nowadays, less and less money is spent in daily consumption, and more and more clothes are being bought.

Many rich people have bought houses for five years. The biggest problem is that they have no place to put their shoes. Many people have three rooms and one room. They only take a house to put their clothes on.

Clothes are the only ones that are not enough to buy. I know a champion of the Beijing swimming team. There are more than 100 pieces.

Everyone is engaged in the clothing industry, everyone wears clothes. Who can tell me what is the essence of the clothing industry? Many people say that the clothing industry should make fabrics and make style. In fact, the clothing industry is a fashion industry. Everyone is most afraid of being told that you are behind the times. I find no clothes and clothes to wear. Last year's clothes had no way to wear. Making clothes industry is very good.

How do you change from manufacturing to fashion industry?

Look at the vicissitude of China's clothing industry. What is the feeling of a Chinese railway station in 1990? What was the migrant worker at that time? What is the current situation of migrant workers? Is it more and more fashionable for a migrant worker to become a country? Even when your clothes can't meet the demand, even the rural people and the fashion industry will continue to come in.

I said to the Olympic badminton team and table tennis team that table tennis was less and less concerned because China was the winner. Then I told the tour leader that when the dress was moving, you made the skirt shorter than a few centimeters. Later, we all passed unanimously. You see, the shorter the skirt is, the higher the audience is.

Next year, we will see New York's fashion week and Paris fashion week. The skirt length is inversely proportional to the economy.

Another Chinese entrepreneur went into a misunderstanding, and felt that culture represented China. Many people said that we should go back to ancient times. We should wear long gowns and robes. During the Northern Wei Dynasty, we dressed in foreigners.

A national suit index represents the civilization index of a country.

What is clothing? It's not about selling a dress, it's about changing a person.

Pierre Cardin has a famous saying that all the female models have taken off their clothes. If you don't take off your clothes and put on my clothes, we have just opened the six plenary session, and the first time Hilary Te came out.

What is the strength of the United States, not because the US Army is not the US dollar, but the 100 most valuable brands in the world that American brands permeate all corners of the world. The first ten brands are all American brands.

You haven't been to the United States. New York tells you that the American lady is the best at telling stories.

In 1972, Nixon came to China, when China and the United States had not established diplomatic relations, they have begun to study what Chinese people like most? Say the Chinese most like panda, and also like kungfu, can we put panda and Kungfu in one piece. The Hollywood script "Kung Fu Panda", "kungfu Panda" is now only 2, because the ratings are absolutely no problem in China, the global box office is 7 billion, the Americans do not speak panda, the Americans do not understand Kung Fu, but an American "Kungfu Panda" earned it back.

We found all about panda action.