China'S Luxury Online Shopping Scale Exceeds 3 Billion 400 Million

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According to incomplete monitoring statistics of China Electronic Commerce Research Center, in recent years, various investment funds have entered the luxury B2C market, which amounts to nearly 500 million yuan RMB.

Domestic luxury e-commerce website Jiapin net has announced a new round of tens of millions of dollars in financing.

This is another financing that has been completed in just 8 months after the beginning of the year. It is also the fourth time that Jiapin has received the injection of $1 million from the Taishan Angel Fund since 2010.

More and more international luxury goods are hitting the Chinese market. Domestic luxury e-business websites are also everywhere. One after another round of e-commerce has been carried out one after another. All this shows that the development of luxury e-business in China is about to usher in blowout time. But behind the rapid development of luxury e-business, the after-sales service and credit problems of online shopping can not be ignored.

With the rapid development of China's economy and the large increase in the income level of the residents, China's rich people are springing up rapidly. China is becoming a new force in the world's luxury consumption market.

Today, China is already the second largest country in global luxury consumption. According to a recent report released by the World Luxury Association, it is estimated that by 2012, China's luxury consumption will exceed $14 billion 600 million, and will surpass Japan as the world's largest luxury consumer.

The huge Chinese user base has laid the foundation for online sales of luxury goods.

E-commerce is also on the way at the moment, which undoubtedly provides a rich market for luxury online shopping.

The reason for the emergence of luxury e-business in the Chinese market is that the brand awareness of Chinese netizens is gradually awakening.

With the change of consumption concept and the improvement of consumption ability, and the international brand of Chinese people,

High purchasing costs also contributed to the luxury online shopping craze.

Overseas purchasing is originally the most cost-effective choice for the latest luxury goods. But with the adjustment of overseas shopping tariffs in 2010, the high cost of purchasing agents is so boring that the purchase of websites becomes a new trend. It can also be said that it is a trend, so the introduction of new luxury goods, luxury brands, or discount luxury websites began to enter buyers.

In the 2009 China Luxury Market Research Report released by Bain consulting, China's luxury goods market still increased by nearly 12% in 2009, reaching 9 billion 600 million US dollars, accounting for 27.5% of the global market share. In the next 5 years after 09 years, the luxury market in China will reach 14 billion 600 million dollars, and occupy the first place in the global luxury consumption.

Statistics show that online luxury sales in 2010 accounted for only 2.6% of the total income of the luxury goods market, that is, 227 billion 260 million dollars.

But online luxury sales revenue is expected to increase in the next few years with an annual growth rate of 20%.

According to statistics released by Analysys International, the scale of China's luxury online shopping market reached 3 billion 450 million yuan in the second quarter of 2011.

The annual turnover is expected to reach 16 billion yuan.

China e-commerce research center analysis data show that in the next two years, China's luxury e-commerce sales scale is expected to exceed 20 billion yuan.

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The flourishing development of e-commerce has attracted all kinds of commodities, and even the international luxury brands that are deterred by others have been rushing to the huge online shopping market.

LV, Armani, Chanel, Cartier, Ferrari and other international "big names" have touches the net, the layout network retail, strives to win in the "starting line".

On the Internet, there are several professional luxury sales websites in China, including Shangpin, Jiapin, Fifth Avenue, Wei pin, and so on.

These online stores, LV, PRADA, GUCCI, Cartier, OMEGA, Hermes and other international brands can almost be found, and there are many categories: bags, jewelry, clothing, cosmetics, watches, household items and so on.

After the user has registered on the website, he chooses the order that he wants to purchase, which can be paid on delivery or online payment, the general delivery of the shop, the user sitting at home and so on.

Convenient and efficient service is a major reason why many people buy luxury goods online.

The core of these websites is luxury discounts.

As long as the timing is right, luxury is not necessarily too expensive.

Since the unit price of luxury goods is more expensive, the discount is also quite bold and unconstrained. In addition, online price is pparent and competition is fierce.

For example, on Fifth Avenue, the original price of 25500 yuan Versace Versace classic white striped leather cowhide lady bag bag only 5999 yuan, almost 70 percent off of the original price.

On the other hand, in order to help consumers to "smart shopping" in the price war of luxury goods, which has gradually become more attractive, there are special areas for luxury goods prices.

It aims to provide the best shopping guide and shopping platform for nearly 500 million Internet users to purchase luxury goods online.

Consumers can buy high - quality luxury goods at the most affordable prices.

On the detailed page of luxury shopping guide, there are famous B2C stores including Shangpin, glamour, western fashion, global best products, yousin, yacht, Fifth Avenue, luxury street, gathering style, Yintai network, Xiu Xiu net, NetEase luxury goods and so on. There are also luxury goods such as Armani, Chanel, Louis Weedon, Cartire, Ferrari, Lamborghini, Porsche and other clothing leather, jewelry watches, famous cars, private aircraft yachts, famous liquors and so on.

Luxury online shopping hot behind development problems

The domestic luxury shopping website broke through 3 billion 450 million yuan in the second quarter of this year, and the amount of financing in the first half of this year reached US $350 million. There are indications that the luxury business market is showing explosive growth.

Luxury online shopping, though popular by popular Internet users, is also facing many problems.

Insiders pointed out that the luxury of some online shopping is mixed, and the real price is questioned.

In the face of online "big cards", there are consumers in mind: is online shopping luxury reliable?

Some local luxury goods groups say that buying luxury goods online is risky, too expensive, and goods that are too discounted are not readily available online.

The categories and styles of luxury goods sold online still have a certain gap with the physical stores.

In addition, because some bad online merchants sell luxury goods on the Internet, they can easily lead to some consumers' lack of confidence in online shopping luxury products.

Most luxury consumers say they spend less than 3000 yuan to buy fake goods, rather than spend more than 1000 yuan to buy genuine goods.

Online shopping luxury after-sales service is another soft spot for luxury business operators.

The high price of luxury goods lies not only in its high quality, but also in a complete set of service processes, especially after-sales service.

Whether luxury online shopping can get satisfactory after-sales service, such as in store consumption, is one of the key issues that consumers consider when shopping online luxury goods.

At the same time, some consumers who have the ability to consume have been accustomed to buying luxury goods online, buying spot shopping and intimate service experience. Online shopping can not make them enjoy this kind of respect, which may affect their shopping interest.

In addition, the safety of logistics and pportation on the way of commodity delivery has also made consumers worry about it. It also affects the development of luxury online shopping to a certain extent. This series of problems need to be solved one after another.