A New Round Of Reshaping And Development Of Old Chinese Shoes

In all kinds of footwear fashion brands

As we all know, back shoes were a pair of "tide shoes" as early as 30 years ago.

As the earliest brand of rubber soles in China, in the 70s and 80s of last century, having a pair of back shoes is a symbol of "Chaozhou" among young people.

Back then, a pair of back shoes was almost 10 yuan, which is more expensive than a pair of Adidas or Nike shoes.

But for these old brands, it takes time.

To achieve this, we must solve two problems: persistence and change.

What we need to stick to is that the old brand can break through the time limit and remain for a long time in many years of operation, and what needs to be changed is to remove the old brand idea or product design, and no longer be conservative.

Further, the urgent task of remodeling old brands is to deal with the balance between brand value renewal and cultural inheritance.

In view of this, the old shoe brands such as "revival" and "force" need not only reshape the brand concept, but also involve systematic management of brand target groups, communication means and service networks.

And its core meaning is that the spirit adhering to the old brand should be fully changed with the times.