Promotion Alliance Standard Calls Regional Brand

In recent years, the Zhejiang Haining warp knitting industrial park has focused on changing the main line of economic development mode, combined with the characteristics and development needs of the warp knitting industry in the park, and vigorously implemented the two major strategies of standardization and brand names.

In recent years, the Haining warp knitting industrial park has been working hard to form a "union of parks, associations, departments, and social recognition" standards for the promotion and implementation of regional brand application, and strive to create good conditions for the implementation of the alliance standard and regional brand names and the linkage effect.

Multi pronged approach to promote linkage

Strengthening organization and leadership.

Promotion and implementation of warp knitting industry alliance

Improve policy incentives.

The park awards 10 thousand yuan for enterprises and social organizations that take the lead in formulating and promoting the implementation of the alliance standard, giving financial subsidies or rewards to enterprises that continue to promote the use of regional brand names and achieve substantial results.

For two consecutive years, regional brand promotion and use of enterprises and staff were rewarded and rewarded. The total reward amount was 32 thousand and 200 yuan. The brand standard construction year was launched in 3 years, and 800 thousand yuan fund was allocated to support the work of standards, quality and brand.

Strengthening propaganda and promoting action.

The park has been working with a number of mainstream media to promote the overall image of the regional brand of "Ma Bridge warp knitting".

With the annual warp knitting design competition as the carrier, the "Ma Bridge warp knitting" is strongly publicized.

At the same time, leading leading enterprises carrying out alliance standards should play a leading role in publicizing regional famous brand of "Ma Bridge warp knitting" at high specification exhibitions at home and abroad.

Optimize platform support.

First, optimize the standardized information service platform.

Alliance Standard promotes new results.

Focusing on the current situation and elements of warp knitting industry, we should intensify the formulation and promotion of alliance standards.

At present, 5 standards of alliance have been formulated and promoted, and 49 enterprises have been promoted and implemented.

Innovate the working mode and form a joint effort to implement it.

The establishment and implementation of the "union + industry association + technical organization + backbone enterprise" four in one form and implementation of the Union standard innovation mode.

Relying on the quality supervision department, it provides all-round guidance services for all links.

We should give full play to the management resources of the Ma Bridge warp knitting industry association, organize the development of the enterprises' participation in the alliance standard, and organize the implementation of the Union standard implementation activities, supervision and inspection work.

Strengthen investigation and research, plan and implement the plan as a whole.

We should go deep into the research and demonstration of enterprises, identify the entry points for implementing alliance standards, and carry out overall planning on this basis.

At the same time, the standard of warp knitting industry alliance should be worked out and implemented, and the rights and obligations of member units should be defined, and the exit mechanism should be established to promote the implementation of the alliance standard in an orderly way.

Grasp the key links, pay attention to details and implement.

In order to improve the pertinence and feasibility of the formulation of the alliance standard, we should thoroughly understand the needs of the enterprises and grasp the quality, production technology and performance characteristics of the products.

We should strengthen the overall advancement and take measures to achieve the goal.

Through the "four push" to promote the implementation of the alliance standards to achieve tangible results.

First, promote the promotion, the two is to help advance, the three is to push forward, four is to promote regulation.

The engine is committed to innovation mode and normal long-term effect, and comprehensively promotes the use of regional brand names to achieve new effects.

New process of regional brand application

In order to make good use of the Zhejiang regional brand of "Ma Bridge warp knitting", we should focus on following four aspects: mechanism innovation and standard operation, standard innovation and product upgrading, regulatory innovation and demonstration drive, service innovation and quality improvement.

The construction of innovation mechanism should be standardized, promoted and applied.

First, establish a management guarantee mechanism.

We formulated the "Ma Bridge warp knitting" brand promotion and supervision and management measures in Zhejiang, the methods of evaluation and evaluation, and the management methods of logo coding. We formulated the rules for evaluating the quality of licensed products, and established a system of joint meetings, supervision and inspection, and information exchange for the application of regional brand names, in order to promote the application of regional brand names and strengthen the system guarantee.

The two is to establish a gradient cultivation mechanism.

Three levels of leading enterprises, backbone enterprises and small and medium-sized enterprises have been set up to use the echelon catalogue to implement dynamic tracking. At present, 30 leading enterprises and 50 backbone enterprises have been set up in the gradient, and dynamic tracking service files have been set up for three batches of 23 enterprises.

The three is to establish an exit mechanism.

We should comprehensively set up the threshold of quality basic management and the threshold of quality honesty and credit, and strengthen the examination and approval of product quality, so as to ensure the high standard of access.

At the same time, the authorized enterprises and their product quality shall be inspected and followed up for more than two times a year, so as to ensure strict exit.

Select the key products and apply them to the point.

According to various factors, 5 categories of products, such as "composite warp knitted biaxial base cloth", "flexible light box cloth", "polyester knitted fabric", "fiberglass geotechnical grille" and "synthetic fiber geogrid", have been selected as the leading products for the use of regional brand names, involving more than 200 enterprises.

At present, the authorized use of enterprises includes 19 enterprises in the park and 4 enterprises outside the park.

On this basis, it will gradually expand to other enterprises through the exemplary and leading role of leading enterprises and extend to other categories of products.

We should strengthen quality supervision and lay stress on the key points.

We should strengthen supervision over the use of enterprises and give full play to its exemplary and leading role.

We should strengthen supervision and inspection of other enterprises, intensify post processing efforts, punish quality failures, and give play to the role of quality supervision and deterrence.

By strengthening supervision at both ends, we will speed up the process of cultivating enterprises in accordance with the requirements of admittance.

We should optimize quality service and strengthen basic utilization.

First, we need to improve quality support services.

Set up quality improvement service expert group, help 50 enterprises to help quality, help 37 enterprises to complete 80 new