The "Christmas Order" Of The Canton Fair Is Reduced By &Nbsp, And The Difficulties Of Foreign Trade Small Businesses Are Highlighted.

It is reported that this is being held in full swing.

"Christmas order" to reduce the positive response of small businesses

At the Canton Fair consumer electronics exhibition area, Liang SHANG Jia and several colleagues bored themselves to the Internet in their own booths.

As a sales manager of a car horn in Wuxi, he told reporters that only one person came to consult the product in the morning.

For sales that are not optimistic, trabeculae are still mentally prepared.

Because the Christmas orders before, poor sales and prices have already indicated what.

Liang Shangjia: Christmas orders this year are 10% less than that of last year.

Reporter: what about profit?

Liang Shangjia: the profit is also less, less than last year, at least five points.

Christmas orders are for the huge demand of Christmas in the West.

On Christmas day, people from Europe and America give gifts and decorate houses.

The scope of the purchase is large enough for cars, appliances, and small red bells on Christmas trees, most of which are from China.

Liang Shangjia's company is mainly engaged in export business, and the export volume of US $about 1000000 a year is also a medium scale in the industry.

In his exchange with reporters, he constantly mentioned the impact of exchange rate fluctuations on the company.

Liang Shangjia: Generally speaking, we will not adjust the change of the 1 points. If 2 points, we must adjust it.

Interviewer: if there are 10 points, 20 points?

Liang Shangjia: surely not. 10 points, 20 points can not be done, no matter what we do, all foreign trade is like this.

9 square meters of booth, placed different car audio, how much money can a hot product earn, Liang Shangjia gave reporters an account.

Liang Shangjia: this pair is about 60 yuan.

Reporter: are you talking about US dollars?

Liang Shangjia: it's RMB.

Reporter: how much does it cost if exported?

Liang Shangjia: let me figure it out. It's almost 9 dollars.

Interviewer: 9 dollars. How much is the cost? Or how many profit?

Liang Shangjia: get rid of the tax, 10% of the profits.

Reporter: if the buyer comes to bargain with you, what is your base price?

Liang Shangjia: the lowest should not be over 5%. If his volume is large, we can control 6% to 7%.

We can talk about it like we can talk about it, but we can't kill it too low.

First, the contract is next, the profit can only be a little bit.

Faced with the same situation, there are footwear export enterprises, a shoe factory in Dongguan, Zou boss told reporters that orders now reduce, profits decline, but they are still struggling to support.

Mr. Zou: the data that can be determined to date is that orders have lost 50%.

I am talking about orders, but not prices. Profits must be made. Factories must survive and keep workers' wages normal.

Now the outside can not be connected, and many factories still have a certain strength.

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Compared to the 08 financial crisis, why is the atmosphere so heavy at this moment?

These small export enterprises are struggling to support, but how long can they last? Compared with the 08 year financial crisis, the situation seems not to be so strong at the moment. Why is the atmosphere so heavy? At present, the external market is uncertain, and all kinds of domestic prices are high. In the view of Yang Yu, a researcher at the national development and Reform Commission's urban development center, this year's "small gravity" comes from two reasons.

Yang Yu: this year's mood is even more complicated, because the impact brought by this financial crisis has not been eliminated. And over the past two or three years, we have increasingly found that the problems that Chinese export enterprises may have encountered before the international financial crisis, such as the rise in their labor costs, is not much related to the financial crisis.

This short-term response to the pressure of financial crisis, long-term response to the pressure of pformation of export enterprises, the two pressures come together to see what observers say "small dignified".

This can be seen at a longer time, which is an unavoidable process.

Placing orders is not profitable.

No orders or even withdrawals, there is a danger of losing the market.

Faced with the dilemma of small export enterprises, Yang Yu believes that when changing products and changing places are still far away Dreams, stop market stalls and wait for the situation to improve.

Yang Yu: the Christmas order can now be connected, and it can be answered as far as possible. Within the scope it can afford, it is a pity because the market that has been occupied for many years is too bad, because when the economy is good, you can't get back again. Therefore, it is better to pay the price that you can accept, and to stand the market first and wait for the market to improve. This is a realistic choice for many enterprises.

Liang SHANG Jia and his colleagues still stand on the stage of the fair. He is optimistic that there is no worst prospect for this exhibition.

Bless Liang Jia Jia, bless the small and medium-sized enterprises!