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Japan UNIQLO Target: Become The World'S Largest Garment Brand In 2020

2011/10/6 14:01:00 31

Japanese garments

Retail

Fast Retailing set up a large-scale expansion plan for its leisure apparel brand Uniqlo chain to help Uniqlo become the world's largest manufacturer and retailer by 2020, including the goal of setting up a new factory to achieve an annual output of 5 billion pieces.

Fast Retailing said recently that the company plans to open about 200-300 Uniqlo stores in a year as part of its expansion plan, with a net sales target of 5 trillion yen (US $65 billion) and 1 Megabyte earnings before 2020.

In order to achieve annual revenue growth of 500 billion yen target, Uniqlo plans to expand the number of new overseas stores to 300, and strive to exceed 2 billion yen per year sales.

Fast Retailing program in China

Mainland

There are 100 stores in Uniqlo, 50 in South Korea, 30 in Taiwan, 100 in Southeast Asia, and 20 in Europe and America.

The company also looks at new production bases outside the mainland of China, including Bangladesh, Vietnam, Indonesia and Kampuchea. At the same time, it will also be engaged in production in India, so as to achieve the goal of producing 5 billion pieces a year by 2020.

The company also plans to set up regional headquarters in New York, Paris, Shanghai and Singapore, with a large number of new recruits and training personnel.

Fast Retailing will open 5 large Uniqlo in Japan.

Flagship store

There are 200 super stores with over 3300 square meters of shopping area and 200 storefronts of more than 1600 square meters, 500 medium-sized stores with 1000 square meters and 200 small shops in the surrounding business area of the subway station.

The company plans to realize Uniqlo brand in mainland China and South Korea by 100 billion yen in 2~3, and assess its potential market in mainland China to reach 1 yen, and its market in South Korea is 200 billion yen.

Fast Retailing also plans to expand its g.u. brand sales, hoping to achieve annual sales of 50 billion yen and 50 stores each year. It also sees opportunities to expand its market in Southeast Asian countries in the near future.

The company will also promote its theory global brand in Europe and Asia, and plans to expand its Comtoir des Cotonniers and Princesse Tam Tam brand are also being planned.