C&A UNIQLO Quickly Fads Ji'Nan &Nbsp; Workmanship Is Its "Short Board".

Almost every time I go, I have a new look.

If there is anything that can reflect the business change of the provincial capital, the "fast fashion" is definitely the number one.

From the end of August to the end of September, there were altogether 5 new stores including ZARA, UNIQLO, C&A and so on.

The "fast fashion" offensive is overwhelming.

In particular, its popularity has attracted the attention of many young people.

But the consumption of "fast fashion" must be calm, otherwise it may become a moonlight clan carelessly.

In 40 days, five new stores were opened, and four "

Perhaps for most Jinan people, the term "fast fashion" is still in the past year.

At the end of last year, the Spanish brand ZARA came to Ji'nan and became the first fast fashion shop in the provincial capital.

The so-called "fast fashion" mainly refers to the rapid updating of goods, and keep up with fashion trends, while adopting a parity sales strategy.

As a result, "fast fashion" has become the favorite of many young people.

And since ZARA opened the "fast fashion" of the provincial capital, other world-renowned "fast fashion" has also been "hold".

At the end of August, Japan's "fast fashion" brand UNIQLO opened shop in Hang Lung Plaza.

Within a month, Holland's fast fashion brand C&A, 170 years old, opened its first store in Shandong in harmony square.

And in recent days, the Swedish brand H&M and second stores of UNIQLO will also appear in the provincial capital.

In less than 40 days, the world's 4 "fast fashion" brands completed a large collection in the provincial capital, and opened 5 stores as well.

For this reason, many young people who love to shop are feeling that such a dense shop is a bit of a "wandering".

Six hundred or seven hundred yuan can buy a "international fan" autumn dress "fast fashion" close to the price of people watching people moving.

The arrival of "fast fashion" has changed the consumption habits of young people in many provincial capital cities.

In September 26th, the reporter met Miss Xu, who was shopping at the C&A store which just opened.

Miss Xu is the "post-80s". Every time she went to Shanghai and Beijing on business, she would squeeze time from her teeth to go shopping in the local fast fashion brand store.

In Miss Xu's view, the women's clothing brand in Ji'nan is either not fashionable or expensive, but the arrival of "fast fashion" has just solved this contradiction.

"Like C&A or UNIQLO's new products of autumn and winter, a shirt is only more than 100 yuan, and a bottoming shirt is only a few dozen dollars, and the style still keeps up with the trend."

Miss Xu said.

Indeed, as Miss Xu said.

Reporters found in the survey, ordinary autumn clothing this year

The price is cheap, let the people pay less "weigh" one inadvertently "fast fashion" can make you a moonlight family

For "fast fashion", people often have such an evaluation: first class design, second rate production, three price.

Compared with many brands, fast fashion really has advantages in terms of price.

But cheap price does not mean spending less.

Because of the price of 100 yuan, many office workers feel "not expensive", which makes people lose a point in buying.

Wang told reporters that since fast fashion landing in Ji'nan, she has been repeatedly "moonlight clan".

"A dress two hundred or three hundred, every time you buy two or three pieces, you have to get a thousand yuan."

In Ms. Wang's view, what she loves and hates is the speed of fast fashion brands to update their products. C&A and other international fast fashion brands often come up with a batch of new products in two weeks.

"Almost every time I go, I have a new look, and the design is very fashionable. I can't help but spend money.

There are two times in a month, and the salary of the two thousand or three thousand yuan is not enough.

Ms. Wang said helplessly.

Many fast fashion stores in the provincial capital see that there are many customers in the fast fashion shop like Ms. Wang.

Many people, once in the "fast fashion" shop, are like "chicken blood" and are in an "excited state".

It can often be seen that seven or eight people are waiting for a try at the door of the fitting room, and most of them are bought into the bag.

In this way, every shopping cost is really amazing.

"Fast fashion" products generally "short-lived" clothes wear only one season and throw them down.

Fast fashion brands have also been criticized for making people's desire to buy "surging".

Although the prices and styles of fast fashion brands are very tempting, materials and workmanship are their "short boards".

Miss sun is a fan of fast fashion products. When ZARA came to Ji'nan last year, she bought three shirts at one go.

But several times before, one of them appeared to be open.

Now, in less than a year, only one of the three shirts can be worn.

Although it is a pure cotton shirt, the cotton yarn is not very good.

They are all washed up and dressed.

Miss Sun said.

When I bought it, I looked at the "big name". Unfortunately, in a few months, it became a "tattered shirt". How fast fashion is so short-lived? It is understood that the clothing of fast fashion brands is also worn abroad for a season. "Foreigners think differently. They wear out after wearing them, so they don't need to wear too much."

The staff of a fast fashion brand said.

For such an explanation, Miss Sun thought it was "too wasteful".

"In the past, we paid attention to the new three years, the old three years, sewing and patch up for three years.

Now that you live well, you can't just throw it away after a season, "said Miss Sun.

"Buy a shirt more than 200 yuan, a season three months to 100 days.

Even if you wear it every day, you will get 2 yuan more per day, which is really not cheap. "